The Debut Episode of Voces Migratorias / Voices Migration – Su Estreno!

Photo of Aminata, our first guest on Voices of Migration

(Scroll down for English)

Estamos emocionados de compartir el primer episodio de nuestro nuevo podcast, Voces Migratorias / Voices of Migration.

El desplazamiento define la historia humana y nos sirve para entender que la migración va a aumentar en los próximos años. Voces Migratorias / Voices of Migration es un podcast centrado en las personas y las historias del desplazamiento  Vamos a hablar con personas de todas partes del mundo que han cambiado sus vidas y se han mudado a otro lugar, ya sea de forma temporal o permanente, ya sea por elección o por circunstancias extremas, ya sea por trabajo o por familia o por libertad. Nuestro objetivo es ofrecer una visión equilibrada de la migración, y  presentar las historias individuales de las personas que migran, mostrando una perspectiva local y global, sus razones para migrar y qué tipo de hogar han construido o buscado en el mundo.

Con Amy Mortensen y Daniel Shvartsman como presentadores, la primera será principalmente en español, ya que hablaremos  con personas que han llegado desde otros países a España, donde vivimos. Podriamos tener algunos episodios en ingles u otros idiomas, dependiendo de nuestros invitados.

Nuestro primer episodio presenta Aminata Soucko, una mujer impresionante quien ha convertido su historia del desplazamiento a una oportunidad de ayudar otras. Una nativa de Mali, ella llegó a España en 2008  por medio de un matrimonio forzoso. Después de haber escapar su marido abusivo, ha empezado la misión de su vida, de ayudar victimas de mutilación genital femenina. Su historia del desplazamiento es inspiradora, y esperamos que os disfrute como la cuenta en su hermosa español.

Publicaremos  nuevos episodios cada jueves. Suscribirte con los enlaces abajo, y nos vemos pronto!

We’re very excited to share the debut episode of our newest podcast, Voices of Migration / Voces Migratorias.

Movement defines human history, and migration is only going to increase in years to come. Voices of Migration | Voces Migratorias seeks to share the stories of that movement. We’ll be speaking with people from around the world who have picked up their lives and moved to another place, whether temporarily or permanently, whether by choice or due to extreme circumstances, whether for work or for family or for freedom. Our aim is to offer a balanced view of migration, and to present the individual stories of people who move, their mix of local and global perspective, their reasons for moving, and what or where they call home in the world.

Hosted by Amy Mortensen and Daniel Shvartsman, the first season of Voices of Migration / Voces Migratorias will be primarily in Spanish, as our guests will be from Spain, where we live. We may have select episodes in English or even other languages, depending on our guests.

Our debut episode features Aminata Soucko, an impressive woman who has turned her challenging migrant story into an opportunity to help others. A Mali native, she moved to Spain in 2008 in an arranged marriage that was against her will. After escaping her abusive husband, she set herself on a mission to aid victims of female genital mutilation, which has become her life’s work and passion. Her migration story is inspiring, and we hope you’ll enjoy how she tells it in her beautiful Spanish.

Voices of Migration / Voces Migratorias will publish new interviews every Thursday. Subscribe to Voices of Migration / Voces Migratorias here:

How To Book Great Guests For Your Podcast

We’ve mentioned that there are several different podcast formats. Podcasting is still a young field, and there’s room for experimentation and mixing of formats and styles as well. But there are also common points or conventions. Some are trivial – most podcasts will read credits at the end of the episode and ask you to leave them a review or follow them, for example. Some are more meaningful, like the presence of guests.

Whatever the format, a given podcast is likely to feature new voices. It could be a conversational podcast between two hosts where a guest joins to change up the dynamic. It could be an interview podcast where the whole aim of the show is to feature guests. Reporting or documentary podcasts often feature multiple guests. There are exceptions, but think about it this way: unless you feel that you have enough to say week in and week out to keep listeners engaged on your topic, you are going to need fresh voices to both engage with your listeners and attract new ones.

Booking guests can be intimidating, however. If you go beyond your friends and acquaintances, you’re cold calling/emailing a person to ask them to spend their time with you. I find this to be one of the most terrifying things I do in my day-to-day, normal life. And yet, outreach is also a must for podcasting (as well as just about any job or passion project) and a skill you can build up. Here are a few tips for you when you want to book guests for your podcast.

Do your research

You know you want to book person X for your show. They are an expert on your subject, or they have a good following, or you like their social media presence, whatever. You know why you want to book them.

Before you reach out, develop that ‘why’. What topics do you want to discuss? What expertise or perspective do they bring to your discussion? How does this person connect to your podcast, and will it be easy for them to understand that discussion? How do they broaden the conversation you’ve had on the podcast already?

Then, look into their online presence to see if they do this sort of thing. Spotify’s search allows you to find episodes where the person may have guested, for example. Their twitter or Linkedin or Instagram feeds will also hint at their media presence. You can get a sense from the sorts of appearances they’ve made in the past of whether they might be open to joining your podcast. That’s not to say you shouldn’t reach out if you can’t find that they’ve done a podcast before. It just helps to calibrate your expectations, the same way you might for their degree of celebrity or reputation.

Be Polite and To The Point

Once you have an idea of what you want to talk about with them and what your chances are of getting your potential guest to join, you have to write the actual email. There are a few things to emphasize here:

Make the subject line clear – “My Podcast – Guest Appearance” is perfectly fine as a template. Something that makes the ask evident without being too long of a subject line.

The email itself should be polite but to the point. You are asking for their time, so keeping the email concise is important. I usually start by introducing myself in the first sentence, explaining why I am emailing the person in the second, and then making a clear request to start a second paragraph (Would you be interested in joining our podcast?)

Make your request very clear – how long will you talk, what do you expect to talk about, and how do you want the person to follow up? It’s a little aggressive to send a Calendly or Schedule Once or similar link in a cold outreach email, but it can be done. I usually just ask that they reply if they’d like to do this or have any questions.

If you have an audience to boast of, boast! – Let the potential guest know who will be listening to this. If you have stats to brag about, share them here. But at the same time, if you don’t yet have that audience, don’t try to gussy things up – it’s ok to say ‘we’re a newer podcast and would love to have you on to explore this topic,’ for example.

If you have a connection to the person’s work, share it at the end – i.e. if you’re a fan, or listened to their podcast or to them on another person’s podcast, mention it (without going on too long!). It’s a good way to bring the message home to your potential guest.

I’ve included a couple examples at the bottom of this post for reference.

Don’t Be Shy About Following Up

We’re all busy, especially in a work from home, 2020 sort of world. While we all hope for an outreach target to get back to us immediately, and that they’re as excited about joining our podcast as we are about hosting them, that usually doesn’t happen. Not getting a response doesn’t mean you never will.

After a few days, or even as much as a week, it is a good idea to send a brief follow up email. Reply to the email you sent with something like:

Hi <guest>,

I hope you’re having a great week. I just wanted to check in to see if the idea of coming on <My podcast> might interest you. No problem if not, but I know things can get lost in the shuffle so I just wanted to check again.

If you are interested, please just let me know when a good time is for you. Thanks!

Daniel

The follow-up email should be short – you have the longer email below it to remind the guest about what you’re looking for – and not pushy. I’ve been on the other side of outreach emails, though, and know that a second email often works – I know this is a real effort and not just a mailing list email, and the second email strikes on my empathy nerves, or at least the feeling of giving consideration. Even if the response to a follow-up is a polite no, it’s worthwhile as a way of opening a conversation.

Be Flexible And Consistent

You’ve reached out to someone and they say yes. Congrats! Now, keep in mind that they’re doing you a favor by taking time out of their day to speak on your podcast. That means you should be as flexible as you can be in terms of arranging the interview. Maybe they want to speak at a weird hour, or maybe they can only give you 15 minutes instead of 45. There are some stretches that are too hard to make, but do what you can to make it work.

Once the scheduling challenges are resolved, facilitate things for your guest as much as you can, and deliver on what you’ve promised. Show up on time, send out the invite with plenty of advance notice, and send questions in advance if relevant. You want to respect your guest’s time, and to make it as easy for them to join your podcast. That includes confirming how much time they have before you begin the podcast, and tailoring the discussion to stay in that timeframe.

If you do things right, including asking good questions and holding a good conversation, you might be surprised to find the guest will stick around longer than planned.

(We’ll write a separate post about the actual interview part of the podcast).

Thank Them And One More Ask

Follow up after the call to thank the guest for their time. That’s obvious. But it’s also a good idea to let them know when the podcast will be published – and you can email a second time when it is posted, for example, or when you know for sure what the publication date is – and to ask them to share the podcast with their followers or friends. This is both a trivial ask and, because they took part in the discussion, something they may want to do anyway. Which is a great way to raise your podcast’s visibility.

Don’t Be Precious

A bonus tip – sometimes a person will reach out to join your podcast, or a listener will suggest you book someone as a guest. It’s possible that person is not a good fit, but it’s still worth being open to booking unplanned guests. You’ll find a lot of great conversations from people you didn’t expect to have on your podcast. That only happens if you’re open to going off your original script.

Summing it Up

Reaching out to people you don’t know to invite them on your podcast can be intimidating. It’s also the best way to get beyond your own perspective on your podcast, and will open doors both with those guests and with your listeners. And it’s a skill that applies to the world beyond podcasting. I’ve included a couple emails I’ve sent (details changed to anonymize them) that draw on some of these tips. Get in touch if you have other tips for getting people to join your podcast, or if you find these ideas useful. And good luck!

Example 1

Hi <X>,

I host the podcast “ABC”, we just interacted on social media around the topic. Would you be interested in joining us on our show for an episode on that topic in more depth? We’re focused on this aspect of the topic, so we could talk about what you think about that part of the topic and your expertise. We’re happy to go as in depth on the part you focus on in your podcast if you’d like, or we could just talk about the topic at a high level.

I listened to your interview with these people and really enjoyed it, the podcast looks great! We’d love to get a chance to chat with you, let me know if you are interested, my email is [email protected] and my DMs are open on Twitter.

Have a great day,
Daniel Shvartsman

Example 2

I hope you’re well. We emailed a little over a year ago when I was at Seeking Alpha, we were talking about inviting <Person YZ> to join us as a guest on our podcast Behind the Idea.

I’ve since left Seeking Alpha to start a podcast company, and one of the podcasts we have is called The Razor’s Edge, a more tech focused investing podcast that has built up a bigger following – we have over 4000 downloads an episode on average. I co-host the show with Akram’s Razor, who is a leading tech investor/trader.

We’ve been talking a lot on our podcast about collaboration software and companies like Slack, PagerDuty, Atlassian, Zoom, Microsoft, etc, and I wanted to see if <Person YZ> would like to come onto the podcast to speak about this area. We’ve been following their work on these companies as well, and think it’d be timely to chat if they were interested. We just spoke with the CEO of Superhuman for example, so it’d be great timing to go further.

Please let me know if you’re interested in this or if you need any info from me. I’d be happy to speak about this or provide any other details.

Thanks for your time, and have a great week,

Daniel

A Positive Jam Track 8: Sketchy Metal

Sketchy Metal may be the dud of Almost Killed Me. What makes it stand out that way, and what is there to redeem the song?

We talk about its down-tempo approach, the ongoing pace of Craig Finn one-liners, the way the band still gets a heavy sound out of this track, and the prevalence of Catholic imagery on this track. And because it comes up, we share our takes on 70s rock stars and sitcom characters. It’s always positive jamming with podcasters. 

Here’s the episode itself.

You can also subscribe to the show at all of these places:

And leave us a review or a rating on Apple or Stitcher if you can!

Here are a few categories and things to listen for, in the song itself and in our podcast:

The most obvious Hold Steady clunkers, in reverse order

Daniel makes the case that “Sketchy Metal” sets a pattern, where the Hold Steady drop a dud or two that make the record skip on each album. At the risk of doubling down on a bad take, here are Daniel’s other examples from their first four albums:

4. “Don’t Let Me Explode” and “Crucifixion Cruise” on Separation Sunday. They’re not terrible, but very much feel like connective tissue songs rather than stand-alone tracks.

3. “Magazines” on Stay Positive. “One For The Cutters” gets called out a lot, but the chorus here is, well, enough to long for the days of no choruses on Hold Steady songs.

2. “Charlemagne in Sweatpants” on Separation Sunday. This album sees the Hold Steady’s highest highs but also some lows, in my view, though many people (including Mike) like this one. It never gets out of 2nd gear for me.

1. “Chillout Tent” on Boys and Girls in America. Came up on the Hostile, MA episode as well as this episode, and we haven’t heard too many positive takes about “Chillout Tent”. 

Billy Joel/Bruce Springsteen or AC/DC/Thin Lizzy?: Every Hold Steady track seems to exist on this spectrum. It’s a contrast between loud, guitar-driven rock that takes no prisoners and more of a soulful, troubadour lyricism both in the melody and the lyrics themselves. Like any band, the Hold Steady is at their best when they forge their influences into a unique sound. But it’s still fun to try to rank their songs by which side of the line they’re closer to, so we do that frequently on our podcast’s episodes. And even if we don’t remember to do so live, we can revisit here thanks to our handy graphics department.

This is pretty heavy on the guitars and the drums, even if it’s at half the speed of most tracks on the album. If you consider Led Zeppelin to be part of the AC/DC side of the spectrum, then it makes it a no brainer that this is more on that side of the scale, with guitars climbing up the walls on each side of your stereo. From the whisper in the mud start, the song builds into a heavy finish, with not much of a trace of Billy or Bruce to be found.

Biggest question: Is Johnny Fever actually cool? Is Alice Cooper actually a nerd?

Key Episode Insight: The juxtaposition of the Holy Trinity with rock & roll performers and fans: it’s a piece of empathy and irony that the Hold Steady can put out better than anybody else. 

A Positive Jam Track 7: Hostile, MA

Hostile, Mass is another quintessential Hold Steady track. A mix of punky snarl, classic guitar licks, and Springsteenian sax solos and hope, the track is a stand-out for Almost Killed Me and an ill omen for the band’s future at the same time.

To break it all down, we’re joined by Leon Neyfakh of Fiasco and Slow Burn fame. He explains why this is his favorite track on the album, as the conversation runs the gamut from NoFX to the persistence of high school drop-out fashion sensibilities to why Season 3 of A Positive Jam should be about the Smashing Pumpkins. 

We also weigh whether the Hold Steady Universe plot line matters if you want to enjoy the music and break out another Map Corner.

Here’s the episode itself.

You can also subscribe to the show at all of these places:

And leave us a review or a rating on Apple or Stitcher if you can!

Here are a few categories and things to listen for, in the song itself and in our podcast:

Best wordplay in the song

  1. Charlemagne didn’t feel any pain / But he’s bleeding from the holes in his story
  2. “Hey, my name is Corey. I’m really into hardcore. People call me hard Corey.”
  3. Wandered out of mass one day and faded into the fog and love and faithless fear.

New perspective: Is the narrator in this song just a frustrated onlooker, angry he’s missing out on the girls and the fun, or a wiser head who knows what you’re supposed to do if you have track marks?

Billy Joel/Bruce Springsteen or AC/DC/Thin Lizzy?: Every Hold Steady track seems to exist on this spectrum. It’s a contrast between loud, guitar-driven rock that takes no prisoners and more of a soulful, troubadour lyricism both in the melody and the lyrics themselves. Like any band, the Hold Steady is at their best when they forge their influences into a unique sound. But it’s still fun to try to rank their songs by which side of the line they’re closer to, so we do that frequently on our podcast’s episodes. And even if we don’t remember to do so live, we can revisit here thanks to our handy graphics department.

Leon proposes that there is the third key axis to the Hold Steady, a hardcore branch which shows up mostly in lyrics and attitude. This is a fair point, though it poses challenges for our graphics team. Still, we took a crack at it.

The song is more punky than not, so we pulled on some Boston references to situate the band closer to Mission of Burma than The Cars. At the same time, that sax solo is about as Clarence Clemons/E Street Band/Bruce Springsteen as you can get, so that pushes an otherwise gritty song to the left side of the spectrum.  

Biggest question: It’s all about the sax solo. Good or not? Bad for the future of the band or not?

Favorite Massachusetts towns that Hard Corey would be from instead of Lynn:

MA native Daniel argues that Lynn isn’t the right hometown for a clever kid like Corey. Here are six towns more representative of a clever kid who might still really be into hardcore.

  1. Reading
  2. Methuen
  3. Duxbury
  4. North Attleboro
  5. Needham
  6. Swampscott

Key Episode Insight: The early Hold Steady albums presented a lot of contrasts – major key, soaring melody and harmony set against violent, depressing lyrics. Hostile, MA may be the sharpest contrast – is this a hero’s journey out of the scene, or an abandonment of a burning building?

A Positive Jam Track 6: Knuckles

More than any other track on the album, “Knuckles” shows what makes the Hold Steady different. The one liners, the pop culture references, the crunchy guitars. The quips and the catalog of missed expectations are enough to fill a couple podcast episodes.

But there’s more to the song than Craig Finn’s comedy routine. Matt Brooks rejoins co-hosts Mike Taylor and Daniel Shvartsman, to discuss key themes – Knuckles’ political context and whether this is a protest song; the dissonance between the narrator’s view of himself and what other people think; Craig Finn’s lyrical techniques; and the jagged synth lines that fall alongside the lyrics like bits of confetti.

Most importantly, we take a beat to consider the classic Sunny D commercial and how that puts The Hold Steady on the map.

Here’s the episode itself.

You can also subscribe to the show at all of these places:

And leave us a review or a rating on Apple or Stitcher if you can!

Here are a few categories and things to listen for, in the song itself and in our podcast:

Best Freds or Freddies in this song:

  1. Freddie Mercury
  2. Freddy Fresh
  3. Right Said Fred

Political or Protest: We kicked the episode off by talking about whether the song is a protest song; it’s a bit of a weird angle (blame Daniel), but we thrashed out a distinction. Political songs come steeped in the context of the world around them – wars going down in the Middle East and the Middle West, flakes cooking up batches of crystal meth – while protest songs are more didactic and blunt. Protest songs can still be effective, timeless pieces, but it’s tougher given their nature. We think Knuckles is ultimately a political song, and even more a song about posing and trying to strive for something you’re not reaching.

What happened to Minnesota nice: The midwest is known for its friendly people, flat accents, and the decay of its industry, among other things. In this song, Finn and co. focus on the damage being wrought in the midwest from drugs and heavy-handed authority. We may be imposing our view from 16 years on, and the beat in this song obscures the darkness, but it is a grim picture of the middle western states, nevertheless. In 2020, we can’t help but see some elements of prophecy in this grim vision.

Most brutal moment: A nickname like ‘The Cool Guy’, which guest Matt Brooks confessed to being tagged with, that is a tough nickname to live down. We’ve all been hit with a bad nickname or two, but, man.

Billy Joel/Bruce Springsteen or AC/DC/Thin Lizzy?: Every Hold Steady track seems to exist on this spectrum. It’s a contrast between loud, guitar-driven rock that takes no prisoners and more of a soulful, troubadour lyricism both in the melody and the lyrics themselves. Like any band, the Hold Steady is at their best when they forge their influences into a unique sound. But it’s still fun to try to rank their songs by which side of the line they’re closer to, so we do that frequently on our podcast’s episodes. And even if we don’t remember to do so live, we can revisit here thanks to our handy graphics department.

“Knuckles” is the song that least fits on this spectrum. It’s a harder-edged song, so we position it closer to the AC/DC side, but it’s really as close to a punk song as any on the album. We talk about the punk/hardcore third dimension for the Hold Steady on the next episode, but for now, Knuckles drifts closer to hard rock than classic rock, in our book.

Biggest question: What to make of the chintzy keyboard flourishes that hang out on the far edges of the verse? Proof that this narrator isn’t as tough as he thinks he is, or just an odd touch?

Pop culture and nostalgia: The Pitchfork review at the time called out Finn’s classic Sunny D breakdown as ‘instantly tiring’. We’re fans of Amanda Petrusich, the author of that review, but any line that goes so far as to weave a Sunny D and Five Alive combo into the plot of the song, to time it with the instruments dropping out, and to evoke a key piece of 90s nostalgia like the Sunny D skaters commercial, it’s so bad its good and then some.

Review of the week: 

Key Episode Insight: It’s fun to aspire for a libertine lifestyle, to imagine brawling and living outside the law. But when you get down to it, maybe it’s for the best that those guys didn’t really die, and maybe it’s ok to be a clever kid instead of Johnny Rotten.

A Positive Jam Track 5: Certain Songs

Certain Songs slows things down, and it marks the feature debut of Franz Nicolay’s piano playing – a key sonic element in the albums that follow Almost Killed Me. Certain Songs not only foreshadows the Hold Steady’s future; it also raises the question: Do the band’s heartfelt ballads bring the momentum to a halt?

We talk about how Certain Songs’ “piano man” balladeering  fits on the album, whether slow songs are acceptable for hard-rock Hold Steady fans, and what it means that Craig Finn’s lyrics spotlight a woman for the first time on the album. We also draw on canonic cultural works like…checks notes…The OC to explain why drawing on Billy Joel, Meatloaf, and the more populist side of rock and roll is effective, at least in this case.

Here’s the episode itself.

You can also subscribe to the show at all of these places:

And leave us a review or a rating on Apple or Stitcher if you can!

Here are a few categories and things to listen for, in the song itself and in our podcast:

Best Line in the song: They got coaxed out by a certain perfect ratio – just a lovely depiction of youth and following the crowd.

Things we learn about the Hold Steady’s musical taste: Billy Joel and Meatloaf at least play a nominal role in their universe, as a stand in for certain songs, for memories and nostalgia.

D4, as in the Dillinger Four, the legendary 90s Minneapolis punk band, also get a nod, and they  more directly influence The Hold Steady’s sound and ethic. 

Most foreshadowing moment: “Hard drugs are for the bartenders” will recur in “Cattle and the Creeping Things” on the Hold Steady’s next album, Separation Sunday. One of their best songs, and that line was the first stake in the ground for their album to album intertextuality. 

A geographic note: While there are no specific place names shouted out, Craig sings about the east coast and the west coast. The west coast (and Colorado) go through the wringer in the bonus tracks, but this seems like a pretty positive if hedonistic depiction of the place – screwing in the surf and going out to shows. Or does that say something about our taste?

Billy Joel/Bruce Springsteen or AC/DC/Thin Lizzy?: Every Hold Steady track seems to exist on this spectrum. It’s a contrast between loud, guitar-driven rock that takes no prisoners and more of a soulful, troubadour lyricism both in the melody and the lyrics themselves. Like any band, the Hold Steady is at their best when they forge their influences into a unique sound. But it’s still fun to try to rank their songs by which side of the line they’re closer to, so we do that frequently on our podcast’s episodes. And even if we don’t remember to do so live, we can revisit here thanks to our handy graphics department.

This spectrum basically exists because of “Certain Songs”, at least as far as this album goes. Namedropping Billy Joel and Meatloaf? Check. Piano as the lead instrument? We’ve got that. Evoking memory, both musical and social? You bet. Hard to get more on the Bruce/Billy side of the scale than this track, at least in the early Hold Steady era.

Biggest question: Which flow is better, from Most People Are DJs’ guitar solo cutting off to the hi-hat/bass drum clip to start Certain Songs, or Certain Songs’ build fading away right before “Knuckles” jumps in?

Pop culture and nostalgia: Almost Killed Me came out when we were in college. The ‘00s are going through the nostalgia cycle these days. We drew on The OC, a more popular but less timeless piece of ‘00s pop culture. And “Certain Songs” is all about how songs from our past stick with us. Are these messages eternal, do we all just fall back to what we were listening to when we were in high school and college, becoming fully formed (more or less) adults?

(“Certain Songs” is nothing if not a catalyst for pensive thinking). 

Review of the week:  A shout out to Ryan Trim, who sent us a nice word on twitter.com: