Our Favorite Podcasts: November and December 2020

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My efforts to make this a monthly blog where I review podcasts have so far failed. Nevertheless, better occasional than never. So here’s a few of the podcasts I’ve listened to over recent months that I enjoyed for one reason or another.

MOI Global – This Week in Intelligent Investing

Format: Conversational/Roundtable

The stock market is in an interesting place. While last year saw a recession and of course a pandemic, the government and federal response effectively reversed the bear market and sent stock to new all-time highs by last summer, a run that continued through the start of 2021. That, along with a lot more time on people’s hands, stimulus dollars going to people who didn’t need them quite as much or who wanted to gamble/have fun, and many other entertainment options shutting down led to a ton of new investors in the market.

There have also been a ton of new podcasts as well, as people look for guidance or entertainment along with their investing. Podcasts also fit in well to business models that are relevant in financial content, whether subscriptions, memberships, communities, or what have you.

This Week in Intelligent Investing

This Week in Intelligent Investing launched last summer, and not having remembered that, I am surprised it’s only been around that long. Hosted by John Mihaljevic, chairman of Manual of Ideas (MOI), the show is sort of like the old ESPN Sports Reporters program for the markets. Mihaljevic hosts, both organizing the episodes and contributing with his take, while the panel of guests each bring a topic for discussion. These are not off the cuff efforts, and it’s clear each host has prepared for what they want to say. It gives enough structure to anchor each episode while also affording room for each person on the episode to respond, riff, etc.

One thing interesting from an investing perspective is that the host/guests are all investment professionals in some form or another, and the takeaway I usually infer from the episodes I listen to is that investing isn’t easy, i.e. there’s a great deal of uncertainty out there and investors have to manage that. I would imagine its audience skews towards professional or fuller-time investors, and the conversation is suited for it. Mentioning that because the next show takes a different approach.

7investing – The 7investing Podcast

Format: Conversational/Roundtable

7Investing launched in March 2020; again, I’m surprised it’s a new podcast as the host/panel seems to be very comfortable in the format. That format is also a roundtable conversation. The host – usually Dan Kline – does more of the work in terms of introducing the topics, and the conversations are more quick hit, pass the mic around affairs. It’s enjoyable, and targeted more towards people in the beginning of their investing careers. Which is interesting in part because part of the dynamic over the last year or two is that beginning investors who are picking fast growing companies are doing well, no matter how expensive those companies become (in relative terms to how much money they make).

7Investing has a subscription service, and brings that to the forefront of their show somewhat regularly, in the place of having an advertiser. They do occasional interviews, but more of the episodes I’ve heard are in the conversational format. Some of the shows appear to be livestreamed – they publish almost daily, as far as I can tell – and are useful as a way to build community among their subscribers.

My sense from listening is that 7Investing’s their aim is to make investing appear approachable and simpler than it seems. Which, there is something to that – if you are looking to control your own finances, have money saved that you can invest, are looking to a longer-term horizon, can be patient when things go bad, etc., investing can be relatively simple. The recent period has been a weird one that has rewarded just about every sort of investor, and there’s a risk (likelihood?) that some of them – including new ones – will be hurt as the environment changes.

But, I guess part of why I’m lining these two podcasts up is to highlight the value of figuring out/cultivating one’s audience, and making sure the content matches that audience.

Futuro Media – In the Thick

Format: Conversational

Speaking of conversational…In The Thick is produced by Futuro Media – which also produces Latino USA, a public radio stalwart and one of the first ‘podcasts’ I started regularly listening to a few years ago. In the Thick is a more casual affair. I started listening in the wake of the election, looking to confront or dissipate the disappointment over the mixed result for Democrats and get context on all the discussion around the Latin@ vote. The perspective both from the hosts – Maria Hinojosa, a legend herself and a leading journalist, and Julio Ricardo Varela – and guests who held local insight in places like Arizona and Georgia – was very valuable in that context and just in general. Living out of the states, and being in mostly white or conventional liberal bubbles when I’m there, I find myself sort of perceiving ‘The Discourse’ without really being immersed in it (which, by the way, it has always been such a privilege to be able to exist in the world without running into cable TV news randomly on). I’d like to get beyond the Twitter bubble, and I’m not always sure In The Thick steps out of that, but at the very least it’s informing the listener from a different angle.

And, just as relevantly, it’s always entertaining as well. Can’t miss the no pendejas (no bullshit) segment.

Sway

Format: Interview

Kara Swisher is another one of the biggest names in journalism, and this is a power play, literally. The ambit of the show is to explore power, and it allows her to do a bunch of timely news things, like speaking to the CEO of Parler – in an interview cited in Amazon’s letter booting Parler off of Amazon Web Services – or more cultural zeitgeist topics, like interviewing Brene Brown. It’s hard to break fresh ground with a lot of these figures, because they have what they want to say hardwired into their brains, but it’s still a model of interviewing all the same.

Sway logo

And what’s interesting to note about this is the role a podcast can play in our media landscape. In the past you might have magazine profiles, or television interviews – Katie Couric or the weekly programs like those hosted by Barbara Walters come to mind – but relatively long and substantive conversations with important people from all fields, it’s perfect for the podcast format and also sort of amazing that it’s happening on a podcast. I don’t know what the listenership is like, though a New York Times home page spot is not a bad top of funnel to get ears for a show, and the types of guests she’s had – I’ve listened to episodes with Killer Mike, Nancy Pelosi, Lina Khan, Dara Khosrowshahi, and John Fetterman – show that at least her guests are taking this seriously.

The Promise

Format: Documentary/Reporting

I listened to season 1 of the Promise in September, right around the same time I listened to Nice White Parents and Fiasco. That timing was a coincidence; I was interested in The Promise because I was looking for local city reporting, not necessarily public education. But Season 2, which came out this fall, was on public schools in Nashville, leading to it being lumped in with the other two shows. I finally got around to listening to Season 2 towards the end of the year.

The Promise

Season 1 focuses on the renewal efforts for the Cayce housing projects, a public housing neighborhood in East Nashville, a gentrifying part of a gentrifying city. Someone I know recently bought a house nearby and that was enough of a hook for me. I found the show fascinating, full of surprise turns, interesting issues, and colorful characters.

It raised questions to, on a production level. On the one hand, there is a gap between the quality of production on Nice White Parents and Fiasco, though that’s not that important. I found the perspective more challenging, and I say this imagining myself in the same challenging spot were I to host a show like this. Meribah Knight comes off as a well-meaning, earnest reporter, earlier in her career than not, and white, reporting on a Black neighborhood. All that’s fine, and I think she does a good job, but there are times where people got set up as characters, such as Big Man or Miss Vernell, and seemed to fill ‘classic’ roles or types. It’s part of the tension of telling a story about real people, but also there is something about the dynamics of who is telling the story and how.

That said, season 2 is a big leap, the way that, say, a band will release a promising debut and then follow it up with a fantastic second album. The production is more polished both in sound/music and in telling the story. But even more, Knight seems much more confident in how she tells the story. She takes on a clear viewpoint. Her perspective as a parent who will face decisions about where her child goes to elementary school may invest her with more of a stake. And then within the broader (presumably coincidental) context of the other education/integration-oriented podcasts, this provides a well-reported, historically rooted context and example on how integration is falling apart in a U.S. city. And then to have an episode on the COVID period makes it all the more relevant and powerful.

There are touches of awkwardness around constructing a story, mostly in the elevating of people into the role of characters, like BJ, the 4th grader who was putting it together in school before the pandemic hit. But Knight makes clear that it’s not just her who’s worried about someone like BJ, it’s the adults around him.

Moby Dick Energy

Format: Deep dive/Conversational

I live outside of the U.S., and have for many a year. I dreamed once of being a journalist, and to my surprise I’ve had a career that is sort of adjacent to journalism, but I’m not quite sure I can call myself a man of the pen, or the keyboard, or even the microphone. And beyond that, I live outside of whatever bubble I might aspire towards, whatever social circles or networks. Not that I can claim a full lament, I’ve been very lucky in many ways, but sometimes I look across the ocean, digital or physical, and think of what is out there, what might have been, if I had dared in other ways.

Moby Dick Energy: A Moby Dick Podcast Podcast Artwork Image

In this pandemic year, above keeping ourselves safe and virus free the hierarchy of needs has flowed to how to stay sane and then how to spend the time that we weren’t spending in the world, with other people, or otherwise. One of the things many people did – I did – was read classic books, like Moby Dick. Another of the things many people did – I did – was launch podcasts. Finding solace in our own and others’ voices, and in the tales of yore, it’s a common ground, an escape and a reminder of the mess we find ourselves in at the same time.

Moby Dick Energy, a podcast hosted by another leading journalist, Talia Lavin, is a study in what a podcast can be. It is, for one, not always of high fidelity, except for its theme song which is of the highest quality one can ask for (the cover art is pretty great as well). The sound of the conversation quakes, there are pauses and filler words kept, there is – at least in the first six episodes, which I confess is all I have gotten through so far, in part because I’m not sure whether it’s best to re-read the newly read Moby Dick, or whether it even matters – a sense of Lavin still working out how she wants to lead or direct a conversation, with left turns away from the guest’s momentum, or restatements of a point.

And yet, all of these surface level things don’t matter, because at its heart, the podcast demonstrates what a podcast can be. Digressive, silly, profound, patient, and stretched out, it dives into one of the foundational works of American literature and exposes it for its relevance and also for how funny and weird it is. It’s sort of like how everybody talks about Kafka laughing when he read his work in public, and how no, actually, you’re not smart enough for not getting the humor; except that in this case everyone is in on the joke except maybe Melville, and it makes the book’s (and thus the podcast’s) ambition even grander for tackling a whaling voyage to the depths.

Lavin is also connected to other smart people and many of them; I chortled throughout the first episode with the David Roth of Defector, and scanning the guest list to come, I find a number of impressive heads, err, names that she has managed to bring on. A sense of community, of embarking on a voyage together from around the world, isn’t that the best of what a podcast does? And most remarkable, perhaps, is that the show set off before the pandemic hit, even though it seems like the most perfect response to the pandemic in its way.

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That’s it for the full reviews. I hope you check some of them out and enjoy them and maybe get some ideas for how to make your own podcasts, or how to make them better. A few other shows I’ve listened to recently and have enjoyed / am enjoying include KRCW’s Lost Notes, iHeart Radio’s Forgotten: The Women of Juarez, Chicano Squad, and Anything for Selena. I might go over them next time, we’ll see.

Our Favorite Podcasts: September AND October 2020

Logo for Nice White Parents

I’m a month behind on podcast reviews, so to catch up this covers both September and October. Between work, less travel, and what I was curious about, I listened more to ‘prestige’ podcasts, bigger name podcasts from professional studios that have set the standards for audio content one way or another.

Since I’m drifting into the heavyweight and middleweight categories for podcasts, I thought it would be worth highlighting not only what works or what questions I have, but how they validate (or don’t) the format of podcasts. A lot of complaints about podcasts come down to ‘I’d rather read when I have my own time’. I prefer reading to other ways of consuming ideas.

But there is power to the spoken voice that goes beyond ‘something I can listen to when I’m not able to read.’ So I’m considering these seven podcasts in part from that lens, of how the podcast format helps or doesn’t help the story or conversation the hosts are trying to relay.

Wondery – Business Wars

Type of podcast: Storytelling

Episodes listened to: full season on the Pizza Wars

Links: Apple | Spotify

Wondery is one of the biggest independent podcast studios out there – per their site, the biggest. This is the first podcast I’ve listened to from them. Business Wars retells classic business rivalries in a narrative fashion with a little more focus on the personalities involved than the minutiae of business strategy, though there’s a fair portion of the latter. Just glancing at what they’ve done in the second half of this year, those rivalries include the diamond business, dating apps, FedEx vs. UPS, wine, jeans, and the season I listened to, the pizza wars.

I’ve talked about Domino’s once on The Razor’s Edge, and the pizza chain is the one American chain I will occasionally break down and order from abroad (mostly in Bulgaria – you could get a pizza for about 5-6 euros all with their delivery tracking). I knew some of the contours of the company’s history, especially the revolution over the last 10 years, but the overall picture and their rivalry with Pizza Hut was new to me.

Business Wars takes an interesting approach. The host, Dave Brown, reads the story through, and will voice the different characters. I suppose this is close to old-time radio theater, but I found it a little weird. Especially since there were not a ton of hard and firm quotations, as I understood it; the approach really centered on historical reproduction. The exceptions came as we got to the last episode or two, where the famous commercials of Domino’s admitting their pizza stinks are quoted directly.

At the same time, I kept listening. The show did a nice job of serializing the story, so that each episode felt full but also left enough of a cliff-hanger for the next episode. And the narrative itself was compelling and well-pitched: the story went shallower than a book would, but it tied enough together to deliver new information along with being entertaining. This level of depth sometimes betrayed the narrative, as in references to other competitors in the Pizza Wars (John Schnatter, a.k.a. Papa John’s, shows up for about half an episode, starting in a dumpster outside of a Domino’s (or Pizza Hut, I can’t recall). But I think they struck the right balance, especially when you consider the volume of new seasons the show turns out; that volume decision may explain some of these other aesthetic or narrative decisions more than anything else.

Stock Detective Podcast

Type of podcast: Conversation

Episodes listened to: #1 and #3

Links: Apple | Spotify

One of the side effects of 2020 has been a surge of interest in investing. The type of investing that has worked most is growth investing; investing in more expensive stocks (at least on the surface) that appear to have more promising prospects for the years and decades ahead, especially in tech. (Quickly, an opposing school is value investing, which theoretically entails buying companies that are less expensive compared to their earnings power, because there is more uncertainty about their prospects. The one sentence version of growth investing certainly sounds more attractive, and has been borne out in the stock market over the past 5-10 years! Of course, I tend more to the opposing school.)

Combine growing interest in growth investing, often expressed through twitter in the ‘fintwit’ (financial twitter) community, and the growing salience of podcasts, and it’s no surprise that more podcasts are popping up in the investing space (this goes for value investing podcasts, by the way, and I may focus more on the sector next time). Stock Detective Podcast is a good representative of these trends.

Hosted by Kermit Capital – someone I follow and chat with on Twitter – and Dhaval Kotecha, the show looks at growth investing from the perspective of people who have worked in tech and who are public and transparent about how they invest. The show has only had three episodes so far – an ask me anything debut, an interview with another growth fintwit member, and a deep dive into Amazon. They use a hybrid video (with slideshow)/podcast model, and have been doing well on Youtube, it appears.

What the podcast format adds is an ability to talk around more sides of a problem than twitter or even written work can do. Their Amazon review was thorough and exhaustive, and I appreciated the rounded approach they took. I asked a question that they read on the air – basically, how does Amazon fit into an ethical investing framework – and I thought they handled all sides of that question.

I’m a believer in more voices, more investors, more podcasts, and more thoughtful discussion, so it’s good to see this podcast. It stands in for some of the trneds I mentioned above, and a good way to connect with people in this growing space.

Belén Montalvo: Aló Miami: Desmitificando EE.UU

Type of podcast: Deep Dive

Episodes listened to: #17, part of #19, and #20

Links: Apple | Spotify

EE.UU is Spanish for the United States. Belén Montalvo is a Spaniard living in the states. I believe, but am not sure, that her podcast grew out of instagramming and blogging about being a foreigner in the states. Having been on the other side of that story in Spain and elsewhere, and having discovered this podcast on the Spotify charts (which are dominated by radio outlets and Podium Podcast), I thought it was worth a listen.

Aló Miami a Spanish-language podcast, for starters. I was expecting an interview podcast, maybe something a little more madcap, not quite Borat roaming the country but a little bit more digging into the country through speaking to people. The show is more of a deep dive, though, where the host does a good deal of research on a given topic and then reports it back. I heard an occasional gimmick – for one, she refers to her partner as the yankimarido (the Yankee husband) – but she plays it pretty straight.

This works really well in some cases; I found the podcast on why we call ourselves Americans instead of another moniker informative even from the American standpoint. Likewise, I was aware QAnon was a hive of ridiculousness but hadn’t dug into it; hearing it from Montalvo’s perspective was both entertaining and embarrassing (as my friend said after the 2016 election: I weep for my country, bro). On the other episode I listened to, on Silicon Valley, it fell a little flat. Perhaps there was too much to cover for that episode.

Anyway, for anyone who speaks Spanish and wants a learning outsider’s view of the US, this is worth a listen. And the podcast format allows Montalvo to connect with the listener and to put a little more spin on some of the more curious aspects of the States.

Serial/NY Times: Nice White Parents

Type of podcast: Reporting/Documentary

Episodes listened to: Full season (5 episodes)

Links: Apple | Spotify

With respect to the previous podcasts – especially Business Wars, which might protest most – when I referred to prestige podcasts I mostly meant the remaining three. Nice White Parents was the first production out of Serial – the studio credited with accelerating the podcast boom due to its work on S-Town and its eponymous podcast – after the New York Times bought out the studio. The Times promoted the podcast aggressively on its website, and the show had real reporting muscle, editing polish, and a timely topic to cover.

The show is hosted by Chana Joffe-Walt. When I think of the advantages of this being a podcast, a lot of it comes from her hosting. She’s able to position herself as a part of the audience as well as the host, a knowing white parent in New York who is reporting on her class. It’s not exactly an ironic distance, but sort of a ‘can you believe things work like this’ gossipy friend crossed with a mirror on her audience. She translates grim and sometimes complicated concepts into a friendly conversation.

The show focuses on the ups and downs of one school building in New York as it is built in the 1960s and then houses different types of schools, sometimes at the same time, through the years.  The things she gets people to say on tape are amazing, especially when directly contrasted with the historical record, including letters they wrote decades ago.

I do think the questions raised in Nicholas Quah’s review of the show are fair; i.e. the narrow narrative lens into one schoolbuilding works, but is also matched by a fairly narrow vocal lens, with mostly white parents speaking to white parents. I wonder, especially with the way the podcast ends – a hopeful counterexample – if this lets the audience off the hook, as if we now understand the problem but won’t actually do anything to solve it. That’s a very 2020 challenge in the wake of the antiracist literature and all the rest.

But as a podcast, this series is exemplary in so many ways. The theme music slaps, and the use of music throughout the episodes is great. The research that went into the podcast – this is the product of several years of work – truly shows up in the narrative. Joffe-Walt’s voice is great, and despite the concerns above, I think the positioning as a friend in the know works well. When I played this for my wife, a teacher and not a huge podcast listener, she kept shouting back to Chana in dismay or bafflement.

And most of all, I come back to the last 12 minutes of episode 1. The episode has seen a group of white parents set upon a mostly Black and Latino and Arabic middle school, instituting a dual language French program and developing big-money fundraising capabilities, but geared only towards that program. Which brings us to the end of the episode, a gala at the French Consulate on the Upper East Side, far from the school’s Brooklyn neighborhood. And there’s a woman, Barbara, who just, I can’t imagine capturing her Barbara-ness in an article or a book the same way as her voice, and I can’t imagine her unleashing sa francais quite as much on camera. Joffe-Walt knows she has something good, she says “I enjoy when a person likes to talk, when you can just get on their ride, sit back.” That sitting back is what makes a great podcast different.

Prologue Projects/Luminary: Fiasco

Type of podcast: Reporting/Documentary

Episodes listened to: Full season 3 and parts of season 1

Links: Apple | Spotify | Luminary

Fiasco is another pace-setting podcast. Hosted by Leon Neyfakh – who hosted Slow Burn, and who guested once on our podcast A Positive Jam – the show has had three seasons so far, diving into the 2000 election, the Iran-Contra scandal, and in this season, the Boston school segregation/integration crisis of the 1970s. Given its focus on education and integration, it has been mentioned quite a bit alongside Nice White Parents (and The Promise, which I’ll save for next month).

Fiasco | Listen Only on Luminary

Even more than Nice White Parents, Fiasco poses the question of why a podcast instead of a book? For example, I read J. Anthony Lukas’ Common Ground – only because I heard Leon mention it, to be clear – and that is a fairly authoritative, wide-lens overview and study of this topic. Where else can a podcast go that the book didn’t? This pertains more to historically oriented podcasts like Fiasco or Slow Burn than a currents events-oriented podcast like Nice White Parents, I think.

Some of the immediate answers I come up with are that for some people, it’s just easier or more enjoyable to listen to a narration rather than read it. For others, it is like what I said for Business Wars above – one’s interest in the topic is not quite high enough to buy a book, but can work for a podcast. This was the case for me with the Slow Burn season I listened to on Tupac and Notorious B.I.G.’s murders. And there is something about hearing directly from witnesses and participants in the history. Even though the host is asking questions, and editing conversations, there feels like less between us and the story.

Then there’s a way a podcast host/production team can shape a narrative and put color on it; break it into cliff hangers; and come to a conclusion. I listened to some but not all of season 1 after I listened to season 3 (at a certain point, the 2020 election happened and I couldn’t take any more of the prior fiasco), and there were a couple distinctions to the story telling approach. The narrative tension in season 1 was higher, perhaps because there was a more obvious endgame to that election (even if we know what happened in hindsight). But also, Neyfakh flashed a little more humor and personality in season 1. It could be that from the vantage point of 2019 (when that season came out), even though the political stakes of the 2000 election seem on paper higher, the evident absurdity of those weeks allowed for more humor. Whereas the racial issues in this season echo more directly with what was going on this summer in the U.S., and are harder to ironize or laugh at anyway.

Season 3 ends with a look at Joe Biden’s role in killing the busing movement, but also points a finger at the media/oneself over whether the focus on the conflicts of school desegregation obscured the real successes that the movement had. It’s not that you can’t make that point in a book, but the drawing out of the narrative to reach that sort of conclusion may be more effective or heartfelt in this format.

All these are side issues, really, because there’s something about listening to a story that’s different and, when done right, much better. Episode 6 breaks down the famous photo, the Soiling of Old Glory, and the story behind it. Ted Landsmark, the man being attacked in the photo, is the main speaker on the episode. His perspective and the thoughtful way he shares it is one highlight, and the show brings us through the ins and outs of that day and the fall-out effectively.

The episode is framed with the U.S. bicentennial celebration. Landsmark was attacked on April 5, 1976, three months before the bicentennial almost to the day. It was two weeks before Patriots Day, a celebration of the battle of Lexington and Concord marked by a day off from school, the Red Sox playing at 11am, and the Boston Marathon. It’s no surprise that the bicentennial was a big deal in Boston, and Neyfakh starts the episode with the preparations and Boston’s plans to capitalize on tourist interest. The stain of the desegregation crisis, made most visible by the linked photo, looms as a threat in the background of Landsmark’s story, and a reminder of how much economics and money drive our broader thinking.

And then the ending comes, the Boston Pops are playing by the Charles River, Walter Cronkite is narrating, it’s the 1812 overture where they shoot the cannons. It’s a scene you can just picture even if you didn’t grow up in Boston, the cheering, the crowds. But you don’t picture it exactly, because you’re listening. And that withholding is what makes the last line of the episode so powerful. I’ve waxed on enough here, but when I listened back to this, knowing what was coming, it still almost brought me to tears.

Film Nation Entertainment/Neon Hum Media: Murder on the Towpath

Type of Podcast: Reporting/Documentary/Storytelling

Episodes listened to: Full season (8 episodes)

Link: Luminary

Fiasco is on Luminary so I paid for a month, and while I had access I listened to Murder on the Towpath as well. Hosted by Soledad O’Brien, this is positioned somewhere between the classic true crime podcast from Serial and the historical deep dives of a Fiasco or a Slow Burn. The show is about the murder of Mary Pinchot Meyer (true crime) but also the Kennedy assassination and conspiracy theories, and about civil rights and the story of an unheralded pioneer, Dovey Roundtree.

Murder on the Towpath | Listen Only on Luminary

The podcast is very well done. I’m a fan of O’Brien’s voice, and she’s even a little more proactive in bringing her own perspective into the story than Joffe Walt. I noticed as a production or writing thing, this podcast is a bit wordier, with less space for air or for beats to land, whether of the script or of the music (and it’s another show with very good music).

To come back to ‘why is this a podcast’ theme, this was a story that fit my ‘mild interest but then it hooks me’ framework. It also, especially (again) towards the end exemplifies the ability of a podcast to craft an ending that feels more personal. O’Brien delves into the legacies of the two women at the heart of the show. I can see this working reasonably well as a video documentary, so I won’t get more argumentative about it as a podcast. It works as a podcast, that’s all.

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This went longer than I planned, really, so I’m going to hold one podcast over to next month, which will be on time. Any thoughts on these podcasts or what does/doesn’t work, let me know in comments or at daniel at shortmanstudios.com, would love to hear from you.

Our Favorite Podcasts – August 2020

The end of my summer included an eight-hour road trip and then a decent amount of driving while on my vacation. I also started going to the gym again. All of that means my podcast listening time increased. Which means I have a few extra podcasts to review this week.

I listened to a mix of bigger-name podcasts and more ‘indie’ podcasts, and dove into a few music podcasts given our continued focus there for A Positive Jam, as well as one investment podcast that is a blue-chipper. For the review format, I’m adding which episodes I listened to that constitute the review.

Gimlet – How To Save A Planet

Type of podcast: Interview/Conversation/Reporting

Episodes listened to: #1 and #2

Links: Apple | Spotify

Gimlet is a leading podcast studio, one of Spotify’s big acquisitions. I don’t know their gamut of podcasts well enough to say, but I follow one of the writers for this podcast and it seems to me that How To Save A Planet was a big launch. It gets prominence in the PocketCasts app, for example, and the CEO and cofounder of Gimlet (Alex Blumberg) is one of the hosts, along with a leading climate policy expert and do-it-all, Dr. Ayanna Elizabeth Johnson. So it’s both worth listening to for what they’re saying about an important topic and to consider their choices from a podcasting perspective.

Show artwork for How to Save a Planet

The biggest thing I’ve noticed from the first two episodes as far as structure is that this blends different podcasting styles in an interesting way. I don’t mean to oversell my categorization of podcasting types, as many podcasts mix up their approach, but How To Save A Planet does so in a new way, to me.

The hosts are very conversational, and have an easy, likable rapport that pulls the listener in – though I am looking forward to when the ‘hey, we have a podcast!’ bits fade out. They also feature interviews though; the hosts interview key guests or the reporters on the team, and those reporters are speaking with people in the field. Which is the third element, of course, the reporting and story-telling element.

Each of the first two episodes tells a story, one about the rise of wind-powered energy in the US and the challenges and opportunities therein, and one about the adoption of the Green New Deal framework in Europe. They use the episode – about 40 minutes in length – to organize a full example or picture of an aspect of the climate change economy and challenge.

The other big choice they make is to end each episode with a call to action, or more specifically offer ways for listeners to get involved in response to the episode’s topic. Theoretically, this crosses some sort of journalistic line. I don’t come from a full journalism background, and in the current subjective vs. objective debate old distinctions have been challenged if not blurred, but it seems that if there’s any topic worthy of a more advocacy-driven approach, it’s climate change. So I think it’s a nice touch.

There’s also a potential dissonance in how conversational and light the back and forth between the hosts can be, given the weight of the topic, but that’s probably also deliberate. That lightness makes it enjoyable to listen and is likely to keep listeners coming back, while still delivering the unvarnished facts of the world’s ill health.

(Small thing for podcasters to take comfort in – episode one features a Zoom robot glitch, which happens sometimes when recording. If it can slip through on a Spotify/Gimlet show, it can happen to anyone!)

Emily Harris and Andrew Rinard.- Get Offset

Type of podcast: Conversational/Interview

Episodes listened to- #45 and #74

Links: Apple | Spotify

Get Offset focuses on music, with a prism of music gear as a starting point. It’s a smart way to differentiate, and while I am a total gear noob, they seem to know their stuff. I listened because someone on twitter introduced us to this given their Hold Steady fandom (full disclosure: we’re hoping to have Emily join us on A Positive Jam). I listened to both their Hold Steady interviews. They take their time building up a flow with the guest, and then get to some really interesting points about touring, or in the second episode’s case – recorded with Hold Steady guitarist Steve Selvidge at the beginning of the pandemic – over the state of the music industry as lockdowns were beginning. I did not hear much about cats, but cats is apparently a side-focus for the podcast which I wholeheartedly endorse.

Get Offset – The Guitar Podcast

Slate – Slow Burn

Type of podcast: Documentary

Episodes listened to – all of Season 3

Links: Apple | Spotify

Slow Burn is another one of those podcasts that almost defines the medium. (As a disclosure, the host of the first two seasons, Leon Neyfakh, guests on A Positive Jam this week.) I listened to season 2 a few months ago, and had dabbled in season 3 previously but dove back in over my vacation.

Season 3 covers the rise and fall of Tupac Shakur and the Notorious B.I.G. Similar to Season 2 on the Clinton Impeachment, it’s set in the 90s, which is when I grew up. So the stories were both part of my youth but never fully understood, though the Clinton impeachment has stayed more relevant to me as an adult, and so a little more familiar.

The story itself is great but it’s also worth paying attention to the choices the team makes in how they tell that story. For Season 3, starting in media res with the shooting of Tupac at Quad City Studios both grabs attention and pinpoints the start of the east coast vs. west coast rap battles. The story ends unresolved, but given there’s no findings of who killed either rapper, how else could the story end?

I thought the episode focusing on Dolores Tucker’s crusade against rap lyrics to be an interesting digression from the main plot of the season. I think they wove it in well enough to the season, and it also echoed the episode that focused on gangster rap and the police. I’m wondering if there could have been more reflection or analysis, in retrospect, on Tupac’s evolution from being a feminist to one who appeared to be proudly misogynistic. And I wonder if a little more could have been done to analyze his and Biggie’s motivations and responsibility for all of this – I walked away thinking Tupac was a little less than he was purported to be, and also a hothead who aggravated his circumstances. I don’t think I’m supposed to walk away with that, and a little more context would have been helpful.

That said, I think these podcast series that look at recent past events, whether they be Floodlines, Fiasco (Neyfakh’s new podcast), or the more political focused seasons of Slow Burn, are never going to be able to cover all aspects of the story. They scratch the memory and nostalgia itch, and for those who want to dive deeper, they provide questions and resources so you can dig in. At least, that’s how I’m thinking about it.

(And as a quick thing, Slate’s monetization model is ads plus bonus episodes as part of their membership program – I suppose those bonus episodes would be a way to dive deeper as well. Also a quirk – in Spain I usually don’t get ads from shows hosted on Megaphone, which allows for dynamic ad targeting and, for the US shows I listen to, is usually targeted at the US audience. For whatever reason, all the ads showed up in the last episode).

My-T-Sharp Network – Our Favorite Sings

Type of podcast: Conversational

Episodes listened to: #17 and #18

Links: Apple | Spotify

I came across this while looking for music podcasts, probably on Spotify. There was a two-parter available on the Blues Brothers, a movie I only first watched maybe last summer. I didn’t totally get it; I liked it, but it didn’t appear to me as that classic. That made this two-parter podcast a good place to start..

Our Favorite Sings has great banter, as a starter. It took the hosts Monty and Tiffany about 10-15 minutes to even get to the Blues Brothers, and I didn’t know a lot of the artists they were talking about in the run-up, but their teasing one another and their enthusiasm kept me hooked and laughing. And then when they got to the Blues Brothers, they did a very good job of balancing their personal experience with the subject matter itself. I never thought about the fact that Blues Brothers would of course be playing on WGN whenever there was a hole in the programming (along with Ferris Bueller’s Day Off, I imagine?). And I knew some of the musician cameos in the movie, of course, but missed a few. In any case, they shed light on the movie and their conversation was enjoyable. I plan to check out a couple more episodes when I have the chance.

Podium Podcast – Igor El Ruso

Type of Podcast: Documentary

Episodes listened to: all five

Links: Apple | Spotify

Podium Podcast is the leading podcast studio in Spain. The charts in Spain are filled with their podcasts as well as radio stations – La Cadena Sur, OndaCero, esRadio – and then a few Spotify Studios podcasts and English language podcasts. So as far as dedicated podcast studios go, they don’t have much competition.

I had previously tried listening to Valencia Destroy, a podcast about the famous Ruta del Bakalao and the music/drug scene on the Valencian coast in the 80s-90s, but I haven’t been able to get past episode 2, mostly due to my own Spanish skills. I’ve also sampled some of their non-documentary podcasts. Igor El Ruso is only a five-part series, and it was more digestible.

Igor El Ruso is the pseudonym for Norbert Feher, a Serbian born near the Hungarian border. He went from petty crime to murder, first in Italy and then in the Aragon region in Spain. The podcast takes us through his story in a fairly classic true-crime way. We hear about his upbringing, we hear from Italian experts and former prisonmates, and we hear how he hid himself in ‘España vacia’, the term for much of the middle of the country that has been depopulated as people head to the cities over the past decades.

The story is well told and well produced, with perhaps a little bit too many sound effects to accentuate the narration. I had trouble understanding some of the interviewees, but that could have been my car audio or my Spanish listening skills rather than the production. I liked the podcast, but the thing I was left asking is what is the ‘so what?’ Why does this matter? It could be that because I’m not fully immersed in Spanish media and day-to-day affairs, I’m just missing that this is self-evident, as important as say the Tupac/Biggie killings covered on Slow Burn. But from listening, the closest I got was that the government was too slow to act, which may be a sign of the neglect in these empty parts of Spain. Whether that was the case or something else, I think the producers and the host, Patricia Peiró, could have hammered this home a little more.

That said, there’s every chance I missed it, and the podcast was enjoyable and well done in any case.

Patrick O’Shaughnessy – Invest Like The Best

Type of podcast: Interview

Episode listened to: Katrina Lake

Links: Apple | Spotify

Invest Like The Best is the investing interview podcast. Patrick O’Shaughnessy always comes prepared and is genuinely interested in his guests. He does a good job listening and responding to the conversation, and there are enough standard touches – his closing question, the production at the beginning, repeat guests, and the way he connects conversations – to provide familiarity to listeners. I listened to an interview with Stitch Fix CEO Katrina Lake, someone I admire in the business world, and learned quite a bit from the conversation.

The conversation made me think and spurred me to action in my investing – in the sense of thinking through what I want to do with my investing, I mean, not a straight buy/sell thing – which is about all you can hope for from a show like this, along with an enjoyable conversation.

The Detroit History Podcast

Type of Podcast: Storytelling

Episodes listened to: Season 1, episodes 1-7

Links: Apple | Spotify

I’ve always had a soft spot for Detroit, one that grew when I met/dated/married a Michigander, and one that grew more when I realized that there’s a gulf between where she’s from – West Michigan – and the Motor City, a gulf that extends beyond the four hours it takes to drive there. I love cities and love thinking through the life cycle of a city, and cheer for cities with rich cultural histories that are trying to get on the upswing. New Orleans and Detroit, I often say, are the two cities I’d most like to live in if I lived in the states.

So when I became aware of this podcast, because I follow a Detroit historian (Tom Sugrue) who retweeted it at some point, I knew I’d be interested. And in finally listening, I think it’s delivered so far. Each episode is about 20 minutes, allowing enough space to tell a distinct story about the city. Host Tim Kiska tells it straight – and has a great Michigan accent to boot. It will be interesting to see how well he does in representing the diversity of Detroit, a very Black city but also with a ton of different people that have crossed through it. It’s also a city that has often had stuff to come back from, and so it can be hard to tell a positive story without coming off like a booster.

Through the first 7+ episodes (from 2017/2018), I think the show hits the right notes. There’s a bit of a boomer perspective – five of those seven episodes take place in that time period, and two are about the beginning of the 20th century. At the same time, they are interesting nuggets on those periods – about Coleman Young’s testifying before the House of Un-American Activities Committee, or the Detroit Red Wings of the 1950s and the first woman executive of a US sports team. And the 8th episode, which I listened to but with only half a mind, is about the Arab American community in Dearborn and the Detroit area, which points to the show seeking to be representative. I’m learning and enjoying the episodes, and especially enjoy Kiska’s pronunciation of Ossip Gabrilowitsch. That episode, on the building of the Detroit Symphony Orchestra and Orchestra Hall, really encapsulates the show’s approach, and I got a lot out of it.

She Will Rock You

Type of Podcast: Conversational

Episode listened to: #24

Links: Apple | Spotify

This is another one of the music podcasts I came across, and one of the more enjoyable ones. Two women review a classic rock (in the broader sense of classic rock) band’s career. I am guessing they are in their mid to late 20s, maybe early 30s, and so they’re coming at these bands fairly fresh, which makes for a fun perspective. It’s not far from the two teenage brothers on youtube listening to old songs for the first time.

I listened to their episode on Rage against the Machine. First, I laughed out loud at the non-sequitur intro about Taco Bell. And then the discussion about Rage and how ‘these bros’ were revolutionaries was fun. I’m not a huge Rage fan but knew enough to follow along, and I thought they hit key elements of the band’s trajectory. Basic research along with personality from the hosts can go a long way in podcasting.

Lukewarm Tallboy Studios – Bend & Scoop

Type of podcast: Music / Interview

Episodes: Various

Links: Apple

I first became aware of/started ‘podcasting’ in the mid-00’s. I put that in quotes because what we did at 30music.com was compile monthly mixtapes, which we would share on the site as an mp3. I don’t remember us actually being on Apple podcasts, and Spotify had not even been invented yet, but the concept was simple: share our favorite new songs from the month or the year.

Bend & Scoop is one of a few podcasts I’ve learned about recently that is bringing that mixtape style back. Bob Bland, the host, pulls together a few movie clips for the intro (I believe the title of the podcast is a Cheech & Chong quote), classic radio jingles for transitions, and explains which songs you are hearing. The music trends towards a variety of indie rock, including many bands I haven’t heard of, so it’s a cool way of raising their profile and an enjoyable mix.

He’s also recently started adding an interview segment at the end of episodes, called ‘is that your vinyl answer’, where he brings on another podcaster as a guest to talk about their vinyl collection and music in general, as a way of promoting the vinyl record store industry, which is cool. Full disclosure – I am appearing as a guest on this week’s episode, I believe. But I think this is an example of an organic podcast bringing good energy to the world, good stuff.

Podcasts We Listened To – July 2020

One of the things I’d like to do with this blog is highlight podcasts I’m listening to as examples of what does or doesn’t work in podcasting. I am adapting this from my personal blog, and the focus here will be a little bit more on the format, the production techniques, etc. As I did the review for this month, I was reminded of how open the podcast format is, and how many different approaches are available. For each podcast I share the links to the show and classify them by type of podcast, though that’s mostly illustrative and not meant as a hard and fast definition.

Feist – Pleasure Studies

Type of podcast: Essay/Storytelling

Links: Spotify and Apple

Pleasure Studies Artwork

Feist is a great performer, full of charm and willing to take risks. I saw her at two separate concerts in college, once with Broken Social Scene and once solo, and they are among my fondest music memories.

I came across Pleasure Studies in one of Apple’s podcast app promo carousels, scanned the titles, saw they echoed the titles on her album, and thought ‘oh, cool! Not so far from what we’re doing on our podcast, going through an album track by track.’

Listening to the podcast subscribed me, then, because it’s nothing like that. Instead, the show takes a theme from a given Feist song, mostly off her last album, Pleasure, and then presents 3-4 interweaving personal stories, as spoken by guests. Feist’s voice only appears in the introduction and conclusion.

The format is in between an essayistic approach and storytelling. The production is high quality both in terms of the sound and in terms of the cutting from one story to another. The content hits hard as well. Young Up is about people ignoring their age, and is among the lighter episodes I’ve listened to so far (I’m six episodes through), and introduces us to the grindmother. “I’m Not Running Away” was about facing challenges whether related to fear, immigration status, or gender. “Lost Dreams” is pretty self explanatory and, in its way, brutal.

The format is like stage monologues, it feels like the theater. One imagines Feist strolling on, saying her piece, and then walking off, leaving each of the speakers in a different part on the stage, with the spotlight shining on them in alternating fashion. It’s not light listening or entertaining in the way a good conversational podcast is, but it’s fascinating and thought provoking. The show is also very concise, with each episode coming in under 30 minutes.

Strong Songs – by Kirk Hamilton

Type: Deep Dive

Links: Apple | Spotify | Google Play | Stitcher

Image

Since I’m co-hosting a music podcast, and will do more of it, I’ve been looking to see what else is out there. My co-host Mike Taylor turned me on to Strong Songs. I’ve listened to two episodes so far – host Kirk Hamilton’s breakdown of Sufjan Stevens’s “Chicago”, and then his episode on Jeff Buckley’s “Last Goodbye”.

They’re really good.

Kirk does a few things especially well. He conveys excitement for the music. The deep dive format is a great one for him to share that excitement. He cares a lot for these songs (and I presume, the others he’s unlocked), which makes it easy for the listener to get excited. I was already big fans of these songs, and I will eventually pick out an episode about a song I don’t know well to see if this can bridge the gap for me.
Kirk also teaches the listener about the music, and in a way that requires little or no musical knowledge but also doesn’t dumb things down. I believe he made reference to being a music teacher, and he comes across as the smart band teacher who can relate to you and help you go beyond the notes to a better understanding. 

Lastly, he really makes sure the music is incorporated into the episode, so you can listen and appreciate the music while also getting his commentary. The production is really sharp – sometimes the music lingers in the background, other times he talks over it or adds his own musical accompaniment to accentuate certain points, and he gives enough of a taste without

The discussions take a little bit of wind-up to get past, but once beyond that his breakdowns are really enjoyable. I can quibble on a couple things because it’s fun to do so – how do you talk about Stevens’s lyrics and not mention his religiosity; and the strings on Last Goodbye have a South Asian element to them, what is that? But those are all in the realm of things to talk about, not musts.

Boomtown – by Texas Monthly and Imperative Entertainment

Type: Documentary/Reporting

Links: Spotify | Apple

One of my other obsessions is finding podcasts about places. Something that can convey what it’s like to be from a place, to live in a place, what makes it tick and hum, what makes it special or different, worth seeing or worth knowing about.

I started listening to Boomtown without necessarily looking for that – I thought it might be a good story about the oil sector. And it is. But what I think makes it more worth hanging onto is the personal perspective Christian Wallace, the host, brings to it. He’s from West Texas, he’s worked on an oil rig (pronounced oll rig, apparently the accent out there), and he cares about the industry even as he’s aware of the problems with oil and fracking.

Documentary podcasts are the hardest to pull off, and not only did he and his team pull this off, they did it in a different way. This wasn’t a serial story, with one narrative that brings things to a boil. Instead, the podcast goes into different corners of the oil patch – how tough it is to work there, how dangerous it is, what the sex economy surrounding an oil camp looks like, what the economics look like, and so on.

The production is really solid, integrating music and ambient sounds into the discussions, and the set up for the interviews and narrative was good. It felt a little lo-fi in a deliberate way, Wallace’s interviews were transparent and natural. And then when slipping in an interview episode with Bethany McLean, he adapted to the different format with a great deal of deference for his guest – and Bethany is an expert in the area. The one thing I would note is that the ads came on without any warning, and without any change in Wallace’s voice, which was a little startling. But it’s a minor thing and I got used to it.

The podcast was released over the winter, right before oil collapsed once and then again amidst the covid-19 issues. So the timing for talking about a boom was ironic, though the show is laced with both the downside of a boom and the inevitability that every boom begets the next bust.

But the economics were the less interesting part of this to me, since I spend more time in that part of the internet anyway. Learning about the issues in West Texas and hearing from people, that was what stuck with me from this show.

Servant of Pod with Nick Quah

Type: Interview

Links: Apple | Spotify | Stitcher

Nicholas Quah has been writing the Hot Pod newsletter, a podcast industry write-up, for a while, and I’ve been reading it for a year or two, all told. He is immersed in podcasting, and I’ve learned a lot reading him, including some good recommendations – Welcome to LA is another great place-centered podcast, e.g.

His new podcast, Servant of Pod, builds on the newsletter format. He interviews podcast people of all sorts – people who make podcast music, leading hosts, industry types – and they’re just good conversations. One thing interesting to me is that the theme music and the way he goes in and out of ads reminds me more of public radio than podcasting, though usually by the end of his interviews things have loosened up and fallen into the podcast flow.

There Goes The Neighborhood Miami

Type: Reporting/Documentary

Links: Spotify | Apple

One more place podcast. I found this when digging through the listings on Apple, I think. It’s a three-part series – again, an example of a slightly different format – and I wish it was longer. A few different hosts – Kai Wright, Nadege Green, and Christopher Johnson – take us through Liberty City and Little Haiti. The angle is on how gentrification and pushing around minorities has gone in different directions, with the interstate displacing one population and now the irony that these neighborhoods are on the high ground, and thus more attractive as Miami sinks into the ocean. The show does a great job bringing different voices to the story, and though it’s only three episodes it covers a lot of ground.

I don’t know why certain cities attract me – New Orleans, Detroit, Memphis in the US e.g., – and others haven’t grabbed my eye, including Miami. But hearing more about the history of the place has reminded me that there’s a lot more to the city than South Beach. Some post pandemic day, I’ll have to visit.

Land of The Giants

Type: Reporting/Documentary

Links: Apple Podcasts | Spotify | Stitcher

And we end up in the business world, with Vox Media’s Land of the Giants. I have been listening to season 2, which covers Netflix’s rise and current position. Peter Kafka and Rani Molla got a lot of great interviews with Netflix execs, industry experts, and directors, and they frame the story well. The consumer voice is missing, but I’m not sure how you would represent that here.

What I like most about the series is that it has fun with the narrative, and doesn’t treat it as overly dour, titans of the industry sort of stuff. Business reporting is sometimes overly serious, exalting towards its subjects, or else scathing. This show praises Netflix where need be, but also points out where they got lucky and has fun with the story. This is about entertainment and media, and there’s a lot of fortune and sliding doors that has come into effect.

So far in listening I’ve learned about the company’s rise, been impressed with their focus and their fortune, and enjoyed the narration meanwhile.

What Types Of Podcasts Are There?

Think about the word podcast. What associations come to mind? What sort of words or sounds are playing in your head?

It might be a familiar voice, talking week after week to a new guest. Or it might be two voices, the same two each week, going back and forth about the news or sports or whatever else. Or it could be one person talking you through current events or history, or their own lives. Or…well, there are a ton of different formats for a podcast, as with any media or art form.

‘Podcast’ by definition is just a means for sounds to get to people’s devices. Broadcasting goes out via an antenna, and podcasting goes out via our phones, and iPods before then, hence the name. It’s most common for podcasts to be distributed via RSS feeds that plug into podcast apps like Apple Podcasts, Spotify, PocketCasts, Google Play, Stitcher, or others.

Apple Podcasts on the App Store
Source: Apple – the ubiquitous sign of podcasting

Which is to say that what a podcast can be varies widely. In the mid ’00s, a music website I wrote for released a monthly podcast which was essentially a mixtape that people could download as an mp3. Spotify playlists and similar have replaced that format, but plenty of other podcast formats have blossomed.

If you want to start a podcast, you need to know what the common formats for a podcast are. The medium is still new and open to experimentation, but it’s worth knowing what the existing standards are so you can set out on the path. Here are seven of the most common podcast formats, including examples of successful podcasts in each area and personal examples I was involved with during my time at Seeking Alpha:

The Conversational Podcast

I’d put my money on this being the most familiar podcast to most listeners. In it, two or more hosts talk each episode about a given theme or topic. Their charisma and chemistry is what catches the listeners’ attention. Having two people going back and forth allows room for hosts to complement (and compliment) one another, and to shed more light on their views and on who they are than a solo podcast would. That, along with the intimacy that comes from podcasting, allows the listeners to feel like they’re hanging out with friends.

One of the first podcasts I listened to regularly was Men in Blazers, which focuses on soccer around the world though especially in England. But the soccer is sort of a sideshow. The two hosts – Roger Bennett and Michael Davies – will often take 10-15 minutes just to get to their recap of the week that was in the English Premier League, and they will digress over and over again. Because of their chemistry and how they work listener input into their shows, though, it totally works and their profile has skyrocketed over the past 6 or so years.

Men in Blazers podcast: USMNT meltdown & NWSL final - ProSoccerTalk | NBC  Sports
Men in Blazers deep in conversation. Source: NBCSports

Another example of this is the podcast Call Your Girlfriend, a podcast “for long distance besties everywhere.” The show is explicitly built around the idea of two friends – Aminatou Sow and Ann Friedman – talking, which then allows other people into both their friendship and into the broader topic of friendship. As Friedman said in a recent article, when they launched the podcast, “we would just call each other and talk.”

In my time at Seeking Alpha, we launched two podcasts that I’d place in the conversational category – Behind the Idea and The Razor’s Edge, the latter of which is now a Shortman Studios podcast. While the content itself is very important, the dynamic between the hosts was a key component of listeners’ feedback, and by exploring investing ideas as a duo, we were able to get further into them than we would have otherwise.

Interview Podcasts

Following on conversational podcasts in popularity are interview podcasts. This may be the format you are thinking of for your own podcast. It lends itself to the networking benefits we talked about here, and it’s a great way to explore a topic by bringing on other practitioners or experts as guests. A host can focus on a given theme over a series of episodes, while still keeping it fresh with the new guests.

For example, Guy Raz hosts the popular How I Built This series, where he interviews entrepreneurs, business people, and other builders about their back story. Stay in the NPR universe and we can of course cite Terry Gross’s Fresh Air, which while being a radio show provides a great template for interview podcasts (and has influenced many of them).

It’s worth pointing out here that these categories are not mutually exclusive, and indeed interview podcasts work when they drift towards the conversational, when they are back and forths rather than just one person talking. To cite another obvious example, the Joe Rogan Experience uses interviews as a starting point, but they are very conversational interviews.

At Seeking Alpha we had three interview oriented podcasts – The Cannabis Investing Podcast, Let’s Talk ETFs, and Marketplace Roundtable Podcast – as well as one that straddles the line between interview and conversational, Alpha Trader. Interviewing guests, especially remotely, brings some variables into the process for good – they can increase your audience, bring new insights, and introduce you to new people – and for bad – less control over recording quality, need to spend more time booking them. But they are all manageable.

News Podcasts

News podcasts are fairly straightforward to understand, and are similar to their radio antecedents. The point of the podcast – often daily though they can also be weekly – is to deliver information rather than share a discussion. It’s no surprise that the most popular news podcasts come from major publications – the New York Times’ The Daily is the most obvious example. Bloomberg has converted a ton of its radio shows into podcasts, and the Wall Street Journal, the Washington Post, Vox, and other major outlets have gotten into the daily podcast game.

These are also good examples to point out that again, the news podcasts can have range. The Daily features interviews with other NYT reporters as well as some reporting on specific episodes. Kara Swisher and Scott Galloway have a conversational podcast about the news, Pivot, that only comes out twice a week but also falls into this category. At Seeking Alpha, we had Wall Street Breakfast, a 7-days a week podcast, with the company recently turning the Saturday edition into a conversational one – that podcast has over 1M downloads a month, as the daily habit is really easy to build.

The news podcast would seem least relevant to individuals looking to start their own podcast, but it’s worth keeping in mind for a couple quick reasons: using news topics as a peg to explore your passions is a way to join wider conversations; and if you really care about a field, reporting or sharing the news on a regular basis is a way to establish yourself as a source of information, even if you’re just aggregating to start. This of course works better the less crowded your field is.

Essay Podcasts (or, less controlled, Rants)

Conversational and interview podcasts by definition are a two or more person affair. News podcasts can either be one person reading the news or something more dynamic.

Essay podcasts are more explicitly focused on one person’s perspective. They may work in guests, or even quasi-regular co-hosts. But the podcast is defined by the host’s starting point and usually their voice.

To draw on a last Seeking Alpha example, we had a podcast called SA for FAs, that focused on the needs of financial advisors. It is hosted by my former colleague Gil Weinreich, and the standard episodes are 5-7 minute pieces that he writes and records, giving his take on key themes in the financial advisor space. It is very polished and clean, and the focused approach makes sure to not waste the listener’s time.

In researching this category a little bit, I came across Bill Burr’s podcast, which many people like for its rambling nature. I can believe that he pulls it off well, but I also point it out for a note of caution. The Essay podcast can veer into a rant, and while this podcast format may be the easiest to do, it’s among the harder to do well. If you want to explore podcasting and starting with your own essays is your approach, you’ll want to think about how to focus that so that it hooks listeners, or how to open up the approach to incorporate other people.

Reporting or Documentary Podcasts

The last three categories have some overlap to them as well. I’d argue they display the best of podcasting’s strengths, but are also the hardest to pull off.

Start off with a deeply reported podcast, or as Apple categorizes them, documentary podcasts. These are podcasts that feature a host or two but also a multitude of voices to give primary insight on a given story.

Some of my favorite podcasts from the last year or so have been in this genre. It can be a shorter series like the 3-parter from The Stakes on Miami’s gentrification, or a longer one like Pineapple Street Studios/Crooked Media/Spotify’s Wind of Change. Slow Burn is of course great. I’m currently listening to Boomtown by Texas Monthly and Imperative Entertainment and really enjoying it.

To be frank, you’re probably not interested in making this sort of podcast if you’re reading this blog post. This is not where beginners would go, I mean. But, there’s a lot to learn from the story-telling, the pacing, and the ways that these shows keep the listener hooked and listening for more.

Story Telling Podcasts

I mentioned story telling above, and good story telling is part of just about any podcast format, one way or another. But some podcasts are explicitly devoted to telling a story. They could be the popular true crime podcast formats, or oral histories like the 30 for 30 series, or fiction podcasts, with Welcome to Night Vale being the most popular.

Again, I would expect this to be less of interest to readers of this blog. But the audio format gives stories an added dimension, and podcasts as a field are more open to newcomers than traditional publishing industries, at least as far as I can tell. And perhaps of more relevance, these story telling podcasts can offer a lot of insight on how to convey your story, even if it is more focused on your business, hobby, or passion.

Deep Dive Podcasts

I broke out a last category to cover podcasts that are deeply researched, but that are still generally from one or two hosts. They can be conversational in approach or essayistic. They may or may not tell a story, and the reporting that happens is more off mic.

On the lighter end of this is something like the Ringer’s Rewatchables podcasts, which are really conversational podcasts, but do a deep dive into a given movie or show week after week. You Must Remember This is a weightier version of this, with Karina Longworth diving into lost stories of Hollywood. The show features guests, but it’s mostly her telling the stories and sharing her research. You’re Wrong About features two hosts – Sarah Marshall and Mike Hobbes – diving into specific historical events. Hardcore History sees Dan Carlin going at length – this could slot into the essay/rant podcast format as well – about history.

What I like about this format is that the podcasts are tailored to people who share the host’s/hosts’ passion, or at least who are curious about it. The oral format is perfect for getting into this passion. And weirdly enough, this is more ‘accessible’ if you’re looking into diving into a topic, since you can decide how far you want to go in your research and in what you want to share.

***

These categories are not all inclusive by any means. And as I mentioned above, they’re not rigid or mutually exclusive – many great podcasts bounce between two, three, or even more categories listed above. In presenting them to you, I wanted to share a few formats that will help you think through what you might want to do with your podcast.

At Shortman Studios, we’ve had experience working with the first four formats, and are looking into the other formats as well. Of our current podcasts, The Razor’s Edge is a conversational podcast that features some interviews, while A Positive Jam will be a conversational deep dive podcast.

If you’re interested in working with us on your own podcast in any of these formats, you can get in touch here. And if you think there are categories I’ve missed, feel free to comment below or contact us above, I’m sure there’s more that could be touched upon. I hope, for those of you newer to this world, this post will help you narrow down your focus and give you a better understanding of what podcasts sound like, so you can figure out how you want to deliver your podcast.