Shortman Studios Launches The Big Tech Ticket with James Rogers

A business podcast dedicated to exploring headline issues to understand the longer-term stakes for the economy and the world.

Shortman Studios is launching The Big Tech Ticket, a new podcast about tech, business, and news. Industry veteran James Rogers (FoxNews.com, TheStreet, CMP Media) will host the show. The Big Tech Ticket will be an interview-driven podcast that explores headline issues in the world of technology to understand what’s behind the stories and what matters for the broader economy and the world. 

The technology sector’s rise in relevance, utility, and power in our lives and the international landscape has been increasingly self-evident over the 21st century. The past decade saw once-charming upstarts become behemoths who drew scrutiny from a wide range of critics. And the COVID-19 pandemic has only grown the sector’s salience and our dependence on their products, heightening the contradictory position. As we emerge from that pandemic with the rising awareness of this dependence, there are tons of questions about what happens next, which the Big Tech Ticket will address.

The podcast will run for an inaugural 8-episode season. Each Wednesday, The Big Tech Ticket will feature a Rogers interview with experts and decision makers in the wider technology industry. Initial episodes will feature Jason Mollica, professor of communications at American University, and Gilman Louie, partner at VC fund Alsop Louie and governor on the National Security Commission on Artificial Intelligence. 

The podcast debuts on May 5th and will be available on all podcast platforms. Listen to the trailer on Apple or Podbean, and follow for future episodes. New episodes will publish every Wednesday.

James Rogers is a journalist based in Brooklyn. He has over two decades of experience as a reporter and editor covering technology, business, and science, working in both print and video formats. He has worked at FoxNews.com, The Street, CMP Media, and Reed Business Information. A native of Liverpool, he is a “rabid Evertonian” and fan of the football club.

Shortman Studios is an independent podcast production studio. Founded in 2020, the studio publishes The Razor’s Edge, an investment podcast featuring discussions on the technology sector and today’s market; A Positive Jam, a music podcast featuring deep dive discussions on music albums; and Voices of Migration, a bilingual (Spanish/English) podcast featuring migration stories of people from around the world.

Our Favorite Podcasts: November and December 2020

Shortman Studios Logo

My efforts to make this a monthly blog where I review podcasts have so far failed. Nevertheless, better occasional than never. So here’s a few of the podcasts I’ve listened to over recent months that I enjoyed for one reason or another.

MOI Global – This Week in Intelligent Investing

Format: Conversational/Roundtable

The stock market is in an interesting place. While last year saw a recession and of course a pandemic, the government and federal response effectively reversed the bear market and sent stock to new all-time highs by last summer, a run that continued through the start of 2021. That, along with a lot more time on people’s hands, stimulus dollars going to people who didn’t need them quite as much or who wanted to gamble/have fun, and many other entertainment options shutting down led to a ton of new investors in the market.

There have also been a ton of new podcasts as well, as people look for guidance or entertainment along with their investing. Podcasts also fit in well to business models that are relevant in financial content, whether subscriptions, memberships, communities, or what have you.

This Week in Intelligent Investing

This Week in Intelligent Investing launched last summer, and not having remembered that, I am surprised it’s only been around that long. Hosted by John Mihaljevic, chairman of Manual of Ideas (MOI), the show is sort of like the old ESPN Sports Reporters program for the markets. Mihaljevic hosts, both organizing the episodes and contributing with his take, while the panel of guests each bring a topic for discussion. These are not off the cuff efforts, and it’s clear each host has prepared for what they want to say. It gives enough structure to anchor each episode while also affording room for each person on the episode to respond, riff, etc.

One thing interesting from an investing perspective is that the host/guests are all investment professionals in some form or another, and the takeaway I usually infer from the episodes I listen to is that investing isn’t easy, i.e. there’s a great deal of uncertainty out there and investors have to manage that. I would imagine its audience skews towards professional or fuller-time investors, and the conversation is suited for it. Mentioning that because the next show takes a different approach.

7investing – The 7investing Podcast

Format: Conversational/Roundtable

7Investing launched in March 2020; again, I’m surprised it’s a new podcast as the host/panel seems to be very comfortable in the format. That format is also a roundtable conversation. The host – usually Dan Kline – does more of the work in terms of introducing the topics, and the conversations are more quick hit, pass the mic around affairs. It’s enjoyable, and targeted more towards people in the beginning of their investing careers. Which is interesting in part because part of the dynamic over the last year or two is that beginning investors who are picking fast growing companies are doing well, no matter how expensive those companies become (in relative terms to how much money they make).

7Investing has a subscription service, and brings that to the forefront of their show somewhat regularly, in the place of having an advertiser. They do occasional interviews, but more of the episodes I’ve heard are in the conversational format. Some of the shows appear to be livestreamed – they publish almost daily, as far as I can tell – and are useful as a way to build community among their subscribers.

My sense from listening is that 7Investing’s their aim is to make investing appear approachable and simpler than it seems. Which, there is something to that – if you are looking to control your own finances, have money saved that you can invest, are looking to a longer-term horizon, can be patient when things go bad, etc., investing can be relatively simple. The recent period has been a weird one that has rewarded just about every sort of investor, and there’s a risk (likelihood?) that some of them – including new ones – will be hurt as the environment changes.

But, I guess part of why I’m lining these two podcasts up is to highlight the value of figuring out/cultivating one’s audience, and making sure the content matches that audience.

Futuro Media – In the Thick

Format: Conversational

Speaking of conversational…In The Thick is produced by Futuro Media – which also produces Latino USA, a public radio stalwart and one of the first ‘podcasts’ I started regularly listening to a few years ago. In the Thick is a more casual affair. I started listening in the wake of the election, looking to confront or dissipate the disappointment over the mixed result for Democrats and get context on all the discussion around the Latin@ vote. The perspective both from the hosts – Maria Hinojosa, a legend herself and a leading journalist, and Julio Ricardo Varela – and guests who held local insight in places like Arizona and Georgia – was very valuable in that context and just in general. Living out of the states, and being in mostly white or conventional liberal bubbles when I’m there, I find myself sort of perceiving ‘The Discourse’ without really being immersed in it (which, by the way, it has always been such a privilege to be able to exist in the world without running into cable TV news randomly on). I’d like to get beyond the Twitter bubble, and I’m not always sure In The Thick steps out of that, but at the very least it’s informing the listener from a different angle.

And, just as relevantly, it’s always entertaining as well. Can’t miss the no pendejas (no bullshit) segment.

Sway

Format: Interview

Kara Swisher is another one of the biggest names in journalism, and this is a power play, literally. The ambit of the show is to explore power, and it allows her to do a bunch of timely news things, like speaking to the CEO of Parler – in an interview cited in Amazon’s letter booting Parler off of Amazon Web Services – or more cultural zeitgeist topics, like interviewing Brene Brown. It’s hard to break fresh ground with a lot of these figures, because they have what they want to say hardwired into their brains, but it’s still a model of interviewing all the same.

Sway logo

And what’s interesting to note about this is the role a podcast can play in our media landscape. In the past you might have magazine profiles, or television interviews – Katie Couric or the weekly programs like those hosted by Barbara Walters come to mind – but relatively long and substantive conversations with important people from all fields, it’s perfect for the podcast format and also sort of amazing that it’s happening on a podcast. I don’t know what the listenership is like, though a New York Times home page spot is not a bad top of funnel to get ears for a show, and the types of guests she’s had – I’ve listened to episodes with Killer Mike, Nancy Pelosi, Lina Khan, Dara Khosrowshahi, and John Fetterman – show that at least her guests are taking this seriously.

The Promise

Format: Documentary/Reporting

I listened to season 1 of the Promise in September, right around the same time I listened to Nice White Parents and Fiasco. That timing was a coincidence; I was interested in The Promise because I was looking for local city reporting, not necessarily public education. But Season 2, which came out this fall, was on public schools in Nashville, leading to it being lumped in with the other two shows. I finally got around to listening to Season 2 towards the end of the year.

The Promise

Season 1 focuses on the renewal efforts for the Cayce housing projects, a public housing neighborhood in East Nashville, a gentrifying part of a gentrifying city. Someone I know recently bought a house nearby and that was enough of a hook for me. I found the show fascinating, full of surprise turns, interesting issues, and colorful characters.

It raised questions to, on a production level. On the one hand, there is a gap between the quality of production on Nice White Parents and Fiasco, though that’s not that important. I found the perspective more challenging, and I say this imagining myself in the same challenging spot were I to host a show like this. Meribah Knight comes off as a well-meaning, earnest reporter, earlier in her career than not, and white, reporting on a Black neighborhood. All that’s fine, and I think she does a good job, but there are times where people got set up as characters, such as Big Man or Miss Vernell, and seemed to fill ‘classic’ roles or types. It’s part of the tension of telling a story about real people, but also there is something about the dynamics of who is telling the story and how.

That said, season 2 is a big leap, the way that, say, a band will release a promising debut and then follow it up with a fantastic second album. The production is more polished both in sound/music and in telling the story. But even more, Knight seems much more confident in how she tells the story. She takes on a clear viewpoint. Her perspective as a parent who will face decisions about where her child goes to elementary school may invest her with more of a stake. And then within the broader (presumably coincidental) context of the other education/integration-oriented podcasts, this provides a well-reported, historically rooted context and example on how integration is falling apart in a U.S. city. And then to have an episode on the COVID period makes it all the more relevant and powerful.

There are touches of awkwardness around constructing a story, mostly in the elevating of people into the role of characters, like BJ, the 4th grader who was putting it together in school before the pandemic hit. But Knight makes clear that it’s not just her who’s worried about someone like BJ, it’s the adults around him.

Moby Dick Energy

Format: Deep dive/Conversational

I live outside of the U.S., and have for many a year. I dreamed once of being a journalist, and to my surprise I’ve had a career that is sort of adjacent to journalism, but I’m not quite sure I can call myself a man of the pen, or the keyboard, or even the microphone. And beyond that, I live outside of whatever bubble I might aspire towards, whatever social circles or networks. Not that I can claim a full lament, I’ve been very lucky in many ways, but sometimes I look across the ocean, digital or physical, and think of what is out there, what might have been, if I had dared in other ways.

Moby Dick Energy: A Moby Dick Podcast Podcast Artwork Image

In this pandemic year, above keeping ourselves safe and virus free the hierarchy of needs has flowed to how to stay sane and then how to spend the time that we weren’t spending in the world, with other people, or otherwise. One of the things many people did – I did – was read classic books, like Moby Dick. Another of the things many people did – I did – was launch podcasts. Finding solace in our own and others’ voices, and in the tales of yore, it’s a common ground, an escape and a reminder of the mess we find ourselves in at the same time.

Moby Dick Energy, a podcast hosted by another leading journalist, Talia Lavin, is a study in what a podcast can be. It is, for one, not always of high fidelity, except for its theme song which is of the highest quality one can ask for (the cover art is pretty great as well). The sound of the conversation quakes, there are pauses and filler words kept, there is – at least in the first six episodes, which I confess is all I have gotten through so far, in part because I’m not sure whether it’s best to re-read the newly read Moby Dick, or whether it even matters – a sense of Lavin still working out how she wants to lead or direct a conversation, with left turns away from the guest’s momentum, or restatements of a point.

And yet, all of these surface level things don’t matter, because at its heart, the podcast demonstrates what a podcast can be. Digressive, silly, profound, patient, and stretched out, it dives into one of the foundational works of American literature and exposes it for its relevance and also for how funny and weird it is. It’s sort of like how everybody talks about Kafka laughing when he read his work in public, and how no, actually, you’re not smart enough for not getting the humor; except that in this case everyone is in on the joke except maybe Melville, and it makes the book’s (and thus the podcast’s) ambition even grander for tackling a whaling voyage to the depths.

Lavin is also connected to other smart people and many of them; I chortled throughout the first episode with the David Roth of Defector, and scanning the guest list to come, I find a number of impressive heads, err, names that she has managed to bring on. A sense of community, of embarking on a voyage together from around the world, isn’t that the best of what a podcast does? And most remarkable, perhaps, is that the show set off before the pandemic hit, even though it seems like the most perfect response to the pandemic in its way.

***

That’s it for the full reviews. I hope you check some of them out and enjoy them and maybe get some ideas for how to make your own podcasts, or how to make them better. A few other shows I’ve listened to recently and have enjoyed / am enjoying include KRCW’s Lost Notes, iHeart Radio’s Forgotten: The Women of Juarez, Chicano Squad, and Anything for Selena. I might go over them next time, we’ll see.

The Debut Episode of Voces Migratorias / Voices Migration – Su Estreno!

Photo of Aminata, our first guest on Voices of Migration

(Scroll down for English)

Estamos emocionados de compartir el primer episodio de nuestro nuevo podcast, Voces Migratorias / Voices of Migration.

El desplazamiento define la historia humana y nos sirve para entender que la migración va a aumentar en los próximos años. Voces Migratorias / Voices of Migration es un podcast centrado en las personas y las historias del desplazamiento  Vamos a hablar con personas de todas partes del mundo que han cambiado sus vidas y se han mudado a otro lugar, ya sea de forma temporal o permanente, ya sea por elección o por circunstancias extremas, ya sea por trabajo o por familia o por libertad. Nuestro objetivo es ofrecer una visión equilibrada de la migración, y  presentar las historias individuales de las personas que migran, mostrando una perspectiva local y global, sus razones para migrar y qué tipo de hogar han construido o buscado en el mundo.

Con Amy Mortensen y Daniel Shvartsman como presentadores, la primera será principalmente en español, ya que hablaremos  con personas que han llegado desde otros países a España, donde vivimos. Podriamos tener algunos episodios en ingles u otros idiomas, dependiendo de nuestros invitados.

Nuestro primer episodio presenta Aminata Soucko, una mujer impresionante quien ha convertido su historia del desplazamiento a una oportunidad de ayudar otras. Una nativa de Mali, ella llegó a España en 2008  por medio de un matrimonio forzoso. Después de haber escapar su marido abusivo, ha empezado la misión de su vida, de ayudar victimas de mutilación genital femenina. Su historia del desplazamiento es inspiradora, y esperamos que os disfrute como la cuenta en su hermosa español.

Publicaremos  nuevos episodios cada jueves. Suscribirte con los enlaces abajo, y nos vemos pronto!

We’re very excited to share the debut episode of our newest podcast, Voices of Migration / Voces Migratorias.

Movement defines human history, and migration is only going to increase in years to come. Voices of Migration | Voces Migratorias seeks to share the stories of that movement. We’ll be speaking with people from around the world who have picked up their lives and moved to another place, whether temporarily or permanently, whether by choice or due to extreme circumstances, whether for work or for family or for freedom. Our aim is to offer a balanced view of migration, and to present the individual stories of people who move, their mix of local and global perspective, their reasons for moving, and what or where they call home in the world.

Hosted by Amy Mortensen and Daniel Shvartsman, the first season of Voices of Migration / Voces Migratorias will be primarily in Spanish, as our guests will be from Spain, where we live. We may have select episodes in English or even other languages, depending on our guests.

Our debut episode features Aminata Soucko, an impressive woman who has turned her challenging migrant story into an opportunity to help others. A Mali native, she moved to Spain in 2008 in an arranged marriage that was against her will. After escaping her abusive husband, she set herself on a mission to aid victims of female genital mutilation, which has become her life’s work and passion. Her migration story is inspiring, and we hope you’ll enjoy how she tells it in her beautiful Spanish.

Voices of Migration / Voces Migratorias will publish new interviews every Thursday. Subscribe to Voices of Migration / Voces Migratorias here:

6 Steps To Lead A Really Great Podcast Interview

You have a podcast, you’ve decided you want to speak with different people, and you have booked great guests. Congrats! Now you just have to do the damn thing and interview someone you don’t know.

Interviewing a podcast guest can be very rewarding. You’re talking to someone you respect about topics you care about. For the same reason, it can be intimidating. There are ways to prepare for the interview to overcome the intimidation and to ensure that the guest, you, and your audience all enjoy participating in the conversation, making it a success.

Here are items for you to consider when preparing for a podcast interview, based on what I’ve learned conducting podcast (and non-podcast) interviews over the years, and from listening to a lot of podcasts. This advice is mostly geared towards interview or conversational interviews, rather than say reporting for documentary podcasts.

Before the Interview – Setting the Table

As we discussed on our booking great guests blog, you should do your research before you reach out to someone. That research will help you get the guest on board, but it will also prepare you well for the interview itself. Once they agree to join, I’d suggest listening to or reading any interviews the guest has done, or reading any of their work. Listening is great because you can get a sense of how they handle questions and how they come off, but any of this research will give you an idea of what else they have talked about online. It’s not great to start your interview with the same question that the guest has heard and answered on three other podcasts. Focus on how you can add value to the conversation for your guest as well as your listeners.

Follow up with your guest after you confirm a time and share what your audience is like – both size, if you’d like, and especially the type of people who listen (or who you want to listen) – and what your planned conversation is meant to cover.

You may consider sending the guest a set of questions beforehand as well. The benefit is that the guest can get a full idea of what the scope of your conversation will be. Some guests also don’t want to be surprised. The downside is that they may come to the podcast a little more rehearsed than you want. It really depends on what type of conversation you are aiming to have.

One last thing for those of you recording podcasts with a co-host (or more). You can decide whether or not to collaborate on preparing the questions, but you should definitely discuss how you plan to handle the interview itself with your co-host(s). Do you each ask the questions you came up with, or is someone taking lead on a conversation? You want to have your dance steps worked out with your co-host beforehand so you don’t step on one another’s feet.

Preparation makes all the difference. Source: Canva

On The Call – Pre Start

The time has come and you and your guest are on the call, whether a video call on Zoom or an all audio call on Zoom or Zencastr or similar. Whether this is your first time meeting the guest or you’ve talked before, you want to achieve a few things before starting the recording.

  • Check to make sure their sound and their connection is good. If there’s any issues with the connection, they may need to reconnect or experiment on their end. With the sound, just make sure it’s natural, clear, and not choppy. If they have a professional mic, great, but if not a phone or laptop mic, when paired with your full sound, will be good enough. You should suggest they wear headphones to prevent any noise canceling from blotting out sound, unless you plan to use the video and don’t want that in the visual.
  • Check once more to see how much time they have to speak. Maybe something has changed since you emailed previously, and you want to make sure you tailor the conversation appropriately to their needs, time-wise.
  • Ask if the guest has any questions or concerns about the topic at hand or the recording or anything else.
  • Give the guest a heads up on how you expect the conversation to go (more thoughts on which in the next section). You want them to feel as comfortable as possible about the recording and everything else, so that the focus is on the conversation.
  • And amidst all this, don’t rush the warm-up chitchat. It’s good to get a feel for the guest’s rhythm and to establish some rapport. If they don’t care and just want to start, or if time is short, you just start recording asap, but if not, it’s valuable to spend some time with the guest before formally starting.

    I’ve found that when speaking with someone for the first time, there’s a 10-15 minute period of warming up before the conversation flows. If you can spend those 10-15 minutes before the recording starts, your listeners will get more of the good stuff.

Recording and Directing The Interview

When you’re actually speaking with the guest, you want to keep two goals in mind. One is to conduct a fun, enjoyable, informative interview. This is the most important goal. The other is to direct the recording – make sure you cover what you want to cover, that you don’t abuse your guest’s time, that the sound remains high fidelity.

I’ll start with the directing aspects. For the sound, don’t be shy to interrupt if something is going wrong. Maybe they’re fidgeting too much, maybe the connection gets bad, whatever – jump in and let them know, and ask them to repeat. Editing will allow you to clean this up after the fact, but it’s much harder to turn bad sound into good sound. (I confess – I don’t do this enough! It’s not easy to interrupt or derail a conversation. But it’s often worth it).

One thing to think about with the directing is whether to read an introduction on air. An introduction is easy to record separately, especially if you are the sole host, and this will save time for your conversation. The trade-off is it flows less organically into the episode. I have transitioned to recording intros separately, as a rule.

Keep your questions handy and an eye on the clock and you should be able to keep the conversation moving. Pay attention to a chat if there is one available in your call system, in case the guest gets in touch with you that way to not interrupt the convo.

If you do have a co-host, it’s a good idea to have a chat channel of some sort – Slack, texts, whatever – open so you can coordinate as the discussion evolves.

And with the guest, you can do some signposting along the way – ‘one more question on this topic’, ‘now I want to talk about this’, ‘we’re almost done,’ etc. – but it’s worth saying that, and then pausing and jumping into the question so that you can cut out the stage directions in the editing process if you want.

It may be a while before in-person interviewing is the norm again. Source: Canva

Conducting the Interview

A good podcast is basically just a conversation, and you have plenty of practice talking with people. But because there is a third party in the room, so to speak – your eventual audience, there are a few adjustments you may want to make to your normal conversational style, both trivial and meaningful.

  • Don’t feel a need to affirm the guest’s comments. Hmm, mmhmm, yes, whatever it is we often say to encourage a guest can be distracting on a recording. You will be able to edit these noises out to an extent, but it’s still good practice to listen silently.
  • Similarly, when going from one question to the next, we can cut out some of our normal conversational cues. “I totally agree”, “No, but that’s totally normal”, etc., things that we say in conversation but that when you are listening, get in the way of the dialogue.
  • Take pauses in between when one person speaks and the other does, and take your time with your speaking. Pauses and repetitions are easy to remove in editing, and will allow you room to get whatever it is you want to say right. It will also help you avoid stepping on your guest or co-host’s lines. And in a remote recording environment, where you have less (or perhaps no) body language to go on, pausing gives space to your guest.
  • At the same time, figure out what your interruption style is. There are times where an interruption is natural and helpful. I would suggest interrupting rarely – the audience is usually there to listen to your guest – but being more forceful than you otherwise might be when you do interrupt. You need your guest to stop and recognize that you want to chime in, and interruptions should come when there’s a good reason to stop and dig deeper or change directions.
  • Allow the conversation to flow. You have your questions and key topics to cover, but if something interesting comes up, pursue it. It’s easy as an interviewer to get locked in on what you want to ask, but don’t forget to listen. That’s what your audience will be doing in the end.
  • Make note of whether there are any points the guest makes that need to be explained further. They might use abbreviations or they might say something about themselves that you know about but that listeners might not have context for. If it makes sense in the discussion, ask the guest to explain further, but if not, you can always add in an explanation after the fact.
An example of remote interviewing in action, and a preview of Shortman Studios posts to come. Source: Shortman Studios

Wrapping up the conversation

You’ve reached the end of the conversation, and it’s time to wrap. This should be straightforward. If you want, you can ask if the guest has anything else they want to add. It’s also a good idea to give them a chance to say where they are on social media, or what listeners can do if they want to hear more from the guest.

I usually thank the guest and do a formal ‘bye’ sign-off while recording, though it’s really up to you. Sometimes a conversation can just end on whatever the last point or question is.

It’s also worth letting the guest know before you start that they can stick around to de-brief after you stop the recording if they would like. It can be nice to say ‘that call went well,’ to thank them without the recording running, etc. But, some people like to just hang up and leave and that’s fine too.

Listen back and reflect

The last thing for interviewing guests on your podcast is to listen back to your interviews closely. If you edit your own podcasts, you’ll get a chance to listen that way, but even if you don’t it’s worth reviewing. Think about what you thought went well, whether you got to the questions you wanted to get to, and whether there is room for improvement. Chances are, your podcast will not be the type of production where you can ‘re-do’ whole interviews, but that doesn’t mean you can’t learn from each conversation.

Podcast interviewing is the art of performative listening. Listening is one of the most important skills a person can have, and podcast interviewing forces you to do that listening on a stage, albeit not live so you have a chance to clean things up. I hope these tips will help you feel confident going into an interview and pleased with the final product.

Any questions or anything we missed? Let me know at Daniel at shortmanstudios.com or comment below. And good luck!

Our Favorite Podcasts: September AND October 2020

Logo for Nice White Parents

I’m a month behind on podcast reviews, so to catch up this covers both September and October. Between work, less travel, and what I was curious about, I listened more to ‘prestige’ podcasts, bigger name podcasts from professional studios that have set the standards for audio content one way or another.

Since I’m drifting into the heavyweight and middleweight categories for podcasts, I thought it would be worth highlighting not only what works or what questions I have, but how they validate (or don’t) the format of podcasts. A lot of complaints about podcasts come down to ‘I’d rather read when I have my own time’. I prefer reading to other ways of consuming ideas.

But there is power to the spoken voice that goes beyond ‘something I can listen to when I’m not able to read.’ So I’m considering these seven podcasts in part from that lens, of how the podcast format helps or doesn’t help the story or conversation the hosts are trying to relay.

Wondery – Business Wars

Type of podcast: Storytelling

Episodes listened to: full season on the Pizza Wars

Links: Apple | Spotify

Wondery is one of the biggest independent podcast studios out there – per their site, the biggest. This is the first podcast I’ve listened to from them. Business Wars retells classic business rivalries in a narrative fashion with a little more focus on the personalities involved than the minutiae of business strategy, though there’s a fair portion of the latter. Just glancing at what they’ve done in the second half of this year, those rivalries include the diamond business, dating apps, FedEx vs. UPS, wine, jeans, and the season I listened to, the pizza wars.

I’ve talked about Domino’s once on The Razor’s Edge, and the pizza chain is the one American chain I will occasionally break down and order from abroad (mostly in Bulgaria – you could get a pizza for about 5-6 euros all with their delivery tracking). I knew some of the contours of the company’s history, especially the revolution over the last 10 years, but the overall picture and their rivalry with Pizza Hut was new to me.

Business Wars takes an interesting approach. The host, Dave Brown, reads the story through, and will voice the different characters. I suppose this is close to old-time radio theater, but I found it a little weird. Especially since there were not a ton of hard and firm quotations, as I understood it; the approach really centered on historical reproduction. The exceptions came as we got to the last episode or two, where the famous commercials of Domino’s admitting their pizza stinks are quoted directly.

At the same time, I kept listening. The show did a nice job of serializing the story, so that each episode felt full but also left enough of a cliff-hanger for the next episode. And the narrative itself was compelling and well-pitched: the story went shallower than a book would, but it tied enough together to deliver new information along with being entertaining. This level of depth sometimes betrayed the narrative, as in references to other competitors in the Pizza Wars (John Schnatter, a.k.a. Papa John’s, shows up for about half an episode, starting in a dumpster outside of a Domino’s (or Pizza Hut, I can’t recall). But I think they struck the right balance, especially when you consider the volume of new seasons the show turns out; that volume decision may explain some of these other aesthetic or narrative decisions more than anything else.

Stock Detective Podcast

Type of podcast: Conversation

Episodes listened to: #1 and #3

Links: Apple | Spotify

One of the side effects of 2020 has been a surge of interest in investing. The type of investing that has worked most is growth investing; investing in more expensive stocks (at least on the surface) that appear to have more promising prospects for the years and decades ahead, especially in tech. (Quickly, an opposing school is value investing, which theoretically entails buying companies that are less expensive compared to their earnings power, because there is more uncertainty about their prospects. The one sentence version of growth investing certainly sounds more attractive, and has been borne out in the stock market over the past 5-10 years! Of course, I tend more to the opposing school.)

Combine growing interest in growth investing, often expressed through twitter in the ‘fintwit’ (financial twitter) community, and the growing salience of podcasts, and it’s no surprise that more podcasts are popping up in the investing space (this goes for value investing podcasts, by the way, and I may focus more on the sector next time). Stock Detective Podcast is a good representative of these trends.

Hosted by Kermit Capital – someone I follow and chat with on Twitter – and Dhaval Kotecha, the show looks at growth investing from the perspective of people who have worked in tech and who are public and transparent about how they invest. The show has only had three episodes so far – an ask me anything debut, an interview with another growth fintwit member, and a deep dive into Amazon. They use a hybrid video (with slideshow)/podcast model, and have been doing well on Youtube, it appears.

What the podcast format adds is an ability to talk around more sides of a problem than twitter or even written work can do. Their Amazon review was thorough and exhaustive, and I appreciated the rounded approach they took. I asked a question that they read on the air – basically, how does Amazon fit into an ethical investing framework – and I thought they handled all sides of that question.

I’m a believer in more voices, more investors, more podcasts, and more thoughtful discussion, so it’s good to see this podcast. It stands in for some of the trneds I mentioned above, and a good way to connect with people in this growing space.

Belén Montalvo: Aló Miami: Desmitificando EE.UU

Type of podcast: Deep Dive

Episodes listened to: #17, part of #19, and #20

Links: Apple | Spotify

EE.UU is Spanish for the United States. Belén Montalvo is a Spaniard living in the states. I believe, but am not sure, that her podcast grew out of instagramming and blogging about being a foreigner in the states. Having been on the other side of that story in Spain and elsewhere, and having discovered this podcast on the Spotify charts (which are dominated by radio outlets and Podium Podcast), I thought it was worth a listen.

Aló Miami a Spanish-language podcast, for starters. I was expecting an interview podcast, maybe something a little more madcap, not quite Borat roaming the country but a little bit more digging into the country through speaking to people. The show is more of a deep dive, though, where the host does a good deal of research on a given topic and then reports it back. I heard an occasional gimmick – for one, she refers to her partner as the yankimarido (the Yankee husband) – but she plays it pretty straight.

This works really well in some cases; I found the podcast on why we call ourselves Americans instead of another moniker informative even from the American standpoint. Likewise, I was aware QAnon was a hive of ridiculousness but hadn’t dug into it; hearing it from Montalvo’s perspective was both entertaining and embarrassing (as my friend said after the 2016 election: I weep for my country, bro). On the other episode I listened to, on Silicon Valley, it fell a little flat. Perhaps there was too much to cover for that episode.

Anyway, for anyone who speaks Spanish and wants a learning outsider’s view of the US, this is worth a listen. And the podcast format allows Montalvo to connect with the listener and to put a little more spin on some of the more curious aspects of the States.

Serial/NY Times: Nice White Parents

Type of podcast: Reporting/Documentary

Episodes listened to: Full season (5 episodes)

Links: Apple | Spotify

With respect to the previous podcasts – especially Business Wars, which might protest most – when I referred to prestige podcasts I mostly meant the remaining three. Nice White Parents was the first production out of Serial – the studio credited with accelerating the podcast boom due to its work on S-Town and its eponymous podcast – after the New York Times bought out the studio. The Times promoted the podcast aggressively on its website, and the show had real reporting muscle, editing polish, and a timely topic to cover.

The show is hosted by Chana Joffe-Walt. When I think of the advantages of this being a podcast, a lot of it comes from her hosting. She’s able to position herself as a part of the audience as well as the host, a knowing white parent in New York who is reporting on her class. It’s not exactly an ironic distance, but sort of a ‘can you believe things work like this’ gossipy friend crossed with a mirror on her audience. She translates grim and sometimes complicated concepts into a friendly conversation.

The show focuses on the ups and downs of one school building in New York as it is built in the 1960s and then houses different types of schools, sometimes at the same time, through the years.  The things she gets people to say on tape are amazing, especially when directly contrasted with the historical record, including letters they wrote decades ago.

I do think the questions raised in Nicholas Quah’s review of the show are fair; i.e. the narrow narrative lens into one schoolbuilding works, but is also matched by a fairly narrow vocal lens, with mostly white parents speaking to white parents. I wonder, especially with the way the podcast ends – a hopeful counterexample – if this lets the audience off the hook, as if we now understand the problem but won’t actually do anything to solve it. That’s a very 2020 challenge in the wake of the antiracist literature and all the rest.

But as a podcast, this series is exemplary in so many ways. The theme music slaps, and the use of music throughout the episodes is great. The research that went into the podcast – this is the product of several years of work – truly shows up in the narrative. Joffe-Walt’s voice is great, and despite the concerns above, I think the positioning as a friend in the know works well. When I played this for my wife, a teacher and not a huge podcast listener, she kept shouting back to Chana in dismay or bafflement.

And most of all, I come back to the last 12 minutes of episode 1. The episode has seen a group of white parents set upon a mostly Black and Latino and Arabic middle school, instituting a dual language French program and developing big-money fundraising capabilities, but geared only towards that program. Which brings us to the end of the episode, a gala at the French Consulate on the Upper East Side, far from the school’s Brooklyn neighborhood. And there’s a woman, Barbara, who just, I can’t imagine capturing her Barbara-ness in an article or a book the same way as her voice, and I can’t imagine her unleashing sa francais quite as much on camera. Joffe-Walt knows she has something good, she says “I enjoy when a person likes to talk, when you can just get on their ride, sit back.” That sitting back is what makes a great podcast different.

Prologue Projects/Luminary: Fiasco

Type of podcast: Reporting/Documentary

Episodes listened to: Full season 3 and parts of season 1

Links: Apple | Spotify | Luminary

Fiasco is another pace-setting podcast. Hosted by Leon Neyfakh – who hosted Slow Burn, and who guested once on our podcast A Positive Jam – the show has had three seasons so far, diving into the 2000 election, the Iran-Contra scandal, and in this season, the Boston school segregation/integration crisis of the 1970s. Given its focus on education and integration, it has been mentioned quite a bit alongside Nice White Parents (and The Promise, which I’ll save for next month).

Fiasco | Listen Only on Luminary

Even more than Nice White Parents, Fiasco poses the question of why a podcast instead of a book? For example, I read J. Anthony Lukas’ Common Ground – only because I heard Leon mention it, to be clear – and that is a fairly authoritative, wide-lens overview and study of this topic. Where else can a podcast go that the book didn’t? This pertains more to historically oriented podcasts like Fiasco or Slow Burn than a currents events-oriented podcast like Nice White Parents, I think.

Some of the immediate answers I come up with are that for some people, it’s just easier or more enjoyable to listen to a narration rather than read it. For others, it is like what I said for Business Wars above – one’s interest in the topic is not quite high enough to buy a book, but can work for a podcast. This was the case for me with the Slow Burn season I listened to on Tupac and Notorious B.I.G.’s murders. And there is something about hearing directly from witnesses and participants in the history. Even though the host is asking questions, and editing conversations, there feels like less between us and the story.

Then there’s a way a podcast host/production team can shape a narrative and put color on it; break it into cliff hangers; and come to a conclusion. I listened to some but not all of season 1 after I listened to season 3 (at a certain point, the 2020 election happened and I couldn’t take any more of the prior fiasco), and there were a couple distinctions to the story telling approach. The narrative tension in season 1 was higher, perhaps because there was a more obvious endgame to that election (even if we know what happened in hindsight). But also, Neyfakh flashed a little more humor and personality in season 1. It could be that from the vantage point of 2019 (when that season came out), even though the political stakes of the 2000 election seem on paper higher, the evident absurdity of those weeks allowed for more humor. Whereas the racial issues in this season echo more directly with what was going on this summer in the U.S., and are harder to ironize or laugh at anyway.

Season 3 ends with a look at Joe Biden’s role in killing the busing movement, but also points a finger at the media/oneself over whether the focus on the conflicts of school desegregation obscured the real successes that the movement had. It’s not that you can’t make that point in a book, but the drawing out of the narrative to reach that sort of conclusion may be more effective or heartfelt in this format.

All these are side issues, really, because there’s something about listening to a story that’s different and, when done right, much better. Episode 6 breaks down the famous photo, the Soiling of Old Glory, and the story behind it. Ted Landsmark, the man being attacked in the photo, is the main speaker on the episode. His perspective and the thoughtful way he shares it is one highlight, and the show brings us through the ins and outs of that day and the fall-out effectively.

The episode is framed with the U.S. bicentennial celebration. Landsmark was attacked on April 5, 1976, three months before the bicentennial almost to the day. It was two weeks before Patriots Day, a celebration of the battle of Lexington and Concord marked by a day off from school, the Red Sox playing at 11am, and the Boston Marathon. It’s no surprise that the bicentennial was a big deal in Boston, and Neyfakh starts the episode with the preparations and Boston’s plans to capitalize on tourist interest. The stain of the desegregation crisis, made most visible by the linked photo, looms as a threat in the background of Landsmark’s story, and a reminder of how much economics and money drive our broader thinking.

And then the ending comes, the Boston Pops are playing by the Charles River, Walter Cronkite is narrating, it’s the 1812 overture where they shoot the cannons. It’s a scene you can just picture even if you didn’t grow up in Boston, the cheering, the crowds. But you don’t picture it exactly, because you’re listening. And that withholding is what makes the last line of the episode so powerful. I’ve waxed on enough here, but when I listened back to this, knowing what was coming, it still almost brought me to tears.

Film Nation Entertainment/Neon Hum Media: Murder on the Towpath

Type of Podcast: Reporting/Documentary/Storytelling

Episodes listened to: Full season (8 episodes)

Link: Luminary

Fiasco is on Luminary so I paid for a month, and while I had access I listened to Murder on the Towpath as well. Hosted by Soledad O’Brien, this is positioned somewhere between the classic true crime podcast from Serial and the historical deep dives of a Fiasco or a Slow Burn. The show is about the murder of Mary Pinchot Meyer (true crime) but also the Kennedy assassination and conspiracy theories, and about civil rights and the story of an unheralded pioneer, Dovey Roundtree.

Murder on the Towpath | Listen Only on Luminary

The podcast is very well done. I’m a fan of O’Brien’s voice, and she’s even a little more proactive in bringing her own perspective into the story than Joffe Walt. I noticed as a production or writing thing, this podcast is a bit wordier, with less space for air or for beats to land, whether of the script or of the music (and it’s another show with very good music).

To come back to ‘why is this a podcast’ theme, this was a story that fit my ‘mild interest but then it hooks me’ framework. It also, especially (again) towards the end exemplifies the ability of a podcast to craft an ending that feels more personal. O’Brien delves into the legacies of the two women at the heart of the show. I can see this working reasonably well as a video documentary, so I won’t get more argumentative about it as a podcast. It works as a podcast, that’s all.

***

This went longer than I planned, really, so I’m going to hold one podcast over to next month, which will be on time. Any thoughts on these podcasts or what does/doesn’t work, let me know in comments or at daniel at shortmanstudios.com, would love to hear from you.

How To Book Great Guests For Your Podcast

We’ve mentioned that there are several different podcast formats. Podcasting is still a young field, and there’s room for experimentation and mixing of formats and styles as well. But there are also common points or conventions. Some are trivial – most podcasts will read credits at the end of the episode and ask you to leave them a review or follow them, for example. Some are more meaningful, like the presence of guests.

Whatever the format, a given podcast is likely to feature new voices. It could be a conversational podcast between two hosts where a guest joins to change up the dynamic. It could be an interview podcast where the whole aim of the show is to feature guests. Reporting or documentary podcasts often feature multiple guests. There are exceptions, but think about it this way: unless you feel that you have enough to say week in and week out to keep listeners engaged on your topic, you are going to need fresh voices to both engage with your listeners and attract new ones.

Booking guests can be intimidating, however. If you go beyond your friends and acquaintances, you’re cold calling/emailing a person to ask them to spend their time with you. I find this to be one of the most terrifying things I do in my day-to-day, normal life. And yet, outreach is also a must for podcasting (as well as just about any job or passion project) and a skill you can build up. Here are a few tips for you when you want to book guests for your podcast.

Do your research

You know you want to book person X for your show. They are an expert on your subject, or they have a good following, or you like their social media presence, whatever. You know why you want to book them.

Before you reach out, develop that ‘why’. What topics do you want to discuss? What expertise or perspective do they bring to your discussion? How does this person connect to your podcast, and will it be easy for them to understand that discussion? How do they broaden the conversation you’ve had on the podcast already?

Then, look into their online presence to see if they do this sort of thing. Spotify’s search allows you to find episodes where the person may have guested, for example. Their twitter or Linkedin or Instagram feeds will also hint at their media presence. You can get a sense from the sorts of appearances they’ve made in the past of whether they might be open to joining your podcast. That’s not to say you shouldn’t reach out if you can’t find that they’ve done a podcast before. It just helps to calibrate your expectations, the same way you might for their degree of celebrity or reputation.

Be Polite and To The Point

Once you have an idea of what you want to talk about with them and what your chances are of getting your potential guest to join, you have to write the actual email. There are a few things to emphasize here:

Make the subject line clear – “My Podcast – Guest Appearance” is perfectly fine as a template. Something that makes the ask evident without being too long of a subject line.

The email itself should be polite but to the point. You are asking for their time, so keeping the email concise is important. I usually start by introducing myself in the first sentence, explaining why I am emailing the person in the second, and then making a clear request to start a second paragraph (Would you be interested in joining our podcast?)

Make your request very clear – how long will you talk, what do you expect to talk about, and how do you want the person to follow up? It’s a little aggressive to send a Calendly or Schedule Once or similar link in a cold outreach email, but it can be done. I usually just ask that they reply if they’d like to do this or have any questions.

If you have an audience to boast of, boast! – Let the potential guest know who will be listening to this. If you have stats to brag about, share them here. But at the same time, if you don’t yet have that audience, don’t try to gussy things up – it’s ok to say ‘we’re a newer podcast and would love to have you on to explore this topic,’ for example.

If you have a connection to the person’s work, share it at the end – i.e. if you’re a fan, or listened to their podcast or to them on another person’s podcast, mention it (without going on too long!). It’s a good way to bring the message home to your potential guest.

I’ve included a couple examples at the bottom of this post for reference.

Don’t Be Shy About Following Up

We’re all busy, especially in a work from home, 2020 sort of world. While we all hope for an outreach target to get back to us immediately, and that they’re as excited about joining our podcast as we are about hosting them, that usually doesn’t happen. Not getting a response doesn’t mean you never will.

After a few days, or even as much as a week, it is a good idea to send a brief follow up email. Reply to the email you sent with something like:

Hi <guest>,

I hope you’re having a great week. I just wanted to check in to see if the idea of coming on <My podcast> might interest you. No problem if not, but I know things can get lost in the shuffle so I just wanted to check again.

If you are interested, please just let me know when a good time is for you. Thanks!

Daniel

The follow-up email should be short – you have the longer email below it to remind the guest about what you’re looking for – and not pushy. I’ve been on the other side of outreach emails, though, and know that a second email often works – I know this is a real effort and not just a mailing list email, and the second email strikes on my empathy nerves, or at least the feeling of giving consideration. Even if the response to a follow-up is a polite no, it’s worthwhile as a way of opening a conversation.

Be Flexible And Consistent

You’ve reached out to someone and they say yes. Congrats! Now, keep in mind that they’re doing you a favor by taking time out of their day to speak on your podcast. That means you should be as flexible as you can be in terms of arranging the interview. Maybe they want to speak at a weird hour, or maybe they can only give you 15 minutes instead of 45. There are some stretches that are too hard to make, but do what you can to make it work.

Once the scheduling challenges are resolved, facilitate things for your guest as much as you can, and deliver on what you’ve promised. Show up on time, send out the invite with plenty of advance notice, and send questions in advance if relevant. You want to respect your guest’s time, and to make it as easy for them to join your podcast. That includes confirming how much time they have before you begin the podcast, and tailoring the discussion to stay in that timeframe.

If you do things right, including asking good questions and holding a good conversation, you might be surprised to find the guest will stick around longer than planned.

(We’ll write a separate post about the actual interview part of the podcast).

Thank Them And One More Ask

Follow up after the call to thank the guest for their time. That’s obvious. But it’s also a good idea to let them know when the podcast will be published – and you can email a second time when it is posted, for example, or when you know for sure what the publication date is – and to ask them to share the podcast with their followers or friends. This is both a trivial ask and, because they took part in the discussion, something they may want to do anyway. Which is a great way to raise your podcast’s visibility.

Don’t Be Precious

A bonus tip – sometimes a person will reach out to join your podcast, or a listener will suggest you book someone as a guest. It’s possible that person is not a good fit, but it’s still worth being open to booking unplanned guests. You’ll find a lot of great conversations from people you didn’t expect to have on your podcast. That only happens if you’re open to going off your original script.

Summing it Up

Reaching out to people you don’t know to invite them on your podcast can be intimidating. It’s also the best way to get beyond your own perspective on your podcast, and will open doors both with those guests and with your listeners. And it’s a skill that applies to the world beyond podcasting. I’ve included a couple emails I’ve sent (details changed to anonymize them) that draw on some of these tips. Get in touch if you have other tips for getting people to join your podcast, or if you find these ideas useful. And good luck!

Example 1

Hi <X>,

I host the podcast “ABC”, we just interacted on social media around the topic. Would you be interested in joining us on our show for an episode on that topic in more depth? We’re focused on this aspect of the topic, so we could talk about what you think about that part of the topic and your expertise. We’re happy to go as in depth on the part you focus on in your podcast if you’d like, or we could just talk about the topic at a high level.

I listened to your interview with these people and really enjoyed it, the podcast looks great! We’d love to get a chance to chat with you, let me know if you are interested, my email is [email protected] and my DMs are open on Twitter.

Have a great day,
Daniel Shvartsman

Example 2

I hope you’re well. We emailed a little over a year ago when I was at Seeking Alpha, we were talking about inviting <Person YZ> to join us as a guest on our podcast Behind the Idea.

I’ve since left Seeking Alpha to start a podcast company, and one of the podcasts we have is called The Razor’s Edge, a more tech focused investing podcast that has built up a bigger following – we have over 4000 downloads an episode on average. I co-host the show with Akram’s Razor, who is a leading tech investor/trader.

We’ve been talking a lot on our podcast about collaboration software and companies like Slack, PagerDuty, Atlassian, Zoom, Microsoft, etc, and I wanted to see if <Person YZ> would like to come onto the podcast to speak about this area. We’ve been following their work on these companies as well, and think it’d be timely to chat if they were interested. We just spoke with the CEO of Superhuman for example, so it’d be great timing to go further.

Please let me know if you’re interested in this or if you need any info from me. I’d be happy to speak about this or provide any other details.

Thanks for your time, and have a great week,

Daniel

A Positive Jam Track 10: Killer Parties

Every party comes to an end, and some parties almost kill us. We wrap up our review of Almost Killed Me (though not Season 1 of A Positive Jam!) with a look at “Killer Parties”, the closing track on the Hold Steady’s debut album. It’s a ritual as much as a song, and we treat it with all due consideration. That includes making this a four-person episode, with regular guest Matt Brooks rejoining us as well as Shawn Westfall hitting us up for back-to-back appearances.

Mike Taylor kicks off the episode with a story about trailing the Hold Steady on their fall 2006 tour and how Killer Parties underlines all that is good about the band. We then go into a discussion about the band’s use of ritual, including Craig Finn’s So Much Joy speech, and the dichotomy between freshness and familiarity.

Stay tuned for a few bonus episodes over the rest of the month.

Here’s the episode itself.

You can also subscribe to the show at all of these places:

And leave us a review or a rating on Apple or Stitcher if you can!

Here are a few categories and things to listen for, in the song itself and in our podcast:

Some Bars We Remember: The Hold Steady is a great live band, and between the four voices on today’s episode we’ve seen them in a lot of places. Here are some of them:

  1. The Ottobar, Baltimore, MD
  2. The Local 506, Chapel Hill, NC
  3. The Black Cat, Washington, DC
  4. The Brooklyn Bowl, New York, NY

Billy Joel/Bruce Springsteen or AC/DC/Thin Lizzy?: Every Hold Steady track seems to exist on this spectrum. It’s a contrast between loud, guitar-driven rock that takes no prisoners and more of a soulful, troubadour lyricism both in the melody and the lyrics themselves. Like any band, the Hold Steady is at their best when they forge their influences into a unique sound. But it’s still fun to try to rank their songs by which side of the line they’re closer to, so we do that frequently on our podcast’s episodes. And even if we don’t remember to do so live, we can revisit here thanks to our handy graphics department.

This song has to be right in the middle of everything. The name drops and the empathetic feel speak to the Billy and Bruce side of the stage, but the jam like elements recall more of the harder rock that The Hold Steady pulls on.

Authenticity vs. Ritual: One of our big topics on this episode is the authenticity of Craig Finn’s famous ‘So Much Joy’ speech, which he drops as the song stretches out in an encore of a given concert. We hashed out whether it cheapens the effect to repeat it every show or enriches it.

I (Daniel) didn’t contribute much to that discussion, but I was reminded of a conversation I had with a musician in the mid-00’s. I interviewed Eddie Argos of Art Brut, a great ’00s-’10s band that I always viewed as an English counterpart to the Hold Steady, with the same playful sneering take on the scene at the time, and a similarly retro sound (theirs pulling on punk and post-punk).

Anyway, I interviewed him on his tour bus before a show at the Cat’s Cradle in Carrboro, another great venue. At some point, I mentioned that there were blog reviews of his shows, talking about some of the things he did to their songs – like shout out local bands in an added breakdown to ‘Good Weekend’. He was truly bummed that people knew that was coming.

Which is to say, there was a time where the rituals were more word of mouth and secret, and now they spread lightning quick, but they’re still what tie these killer parties together.

So Much Joy: Here’s the video we played at the end of the episode, h/t to Tony Earp.

Key Episode Insight: The Hold Steady has better songs, bigger hits and deeper moments. But it’s hard to find a song that matters more than “Killer Parties” for who the band is. Agree or disagree?

A Positive Jam Track 9: Sweet Payne

Sweet Payne starts off on an awkward step as it connects various threads in Almost Killed Me and in the Hold Steady mythology. But it rises from those beginnings to a glorious finish, revealing some of Craig Finn’s best lines and some of the album’s best ensemble playing. It also introduces the idea of the Unified Scene, a defining aspiration and mantra for The Hold Steady, and digs into the Twin Cities as much as anything in the Hold Steady’s discography.

To understand this, we have Shawn Westfall, writer and comedian and founder of The Unified Scene Theater, join us to explain how Sweet Payne fits in, how the dissonance between sunny harmonics and lyrical darkness plays out for the Hold Steady, what hardcore can teach us about the Cityscape Skins, the importance of community, and more. We also bust out a last Map Corner for this season to get deep into the Minneapolis roots. 

Here’s the episode itself.

You can also subscribe to the show at all of these places:

And leave us a review or a rating on Apple or Stitcher if you can!

Here are a few categories and things to listen for, in the song itself and in our podcast:

Best lines in the song: There’s really only one line here, which is “And girl, I’ve seen your friend, she looks nothing like Jada Pinkett / I think you got something in those cigarettes”. 

Billy Joel/Bruce Springsteen or AC/DC/Thin Lizzy?: Every Hold Steady track seems to exist on this spectrum. It’s a contrast between loud, guitar-driven rock that takes no prisoners and more of a soulful, troubadour lyricism both in the melody and the lyrics themselves. Like any band, the Hold Steady is at their best when they forge their influences into a unique sound. But it’s still fun to try to rank their songs by which side of the line they’re closer to, so we do that frequently on our podcast’s episodes. And even if we don’t remember to do so live, we can revisit here thanks to our handy graphics department.

The flourishing guitar chords that open the song and the back in the pocket groove set us in the middle of the 70s, dead center amidst all the rock and roll stylings of that era, the ones you remember from all those weekends listening to your area’s classic rock station. It’s hard to place the instrumentation anywhere but dead center on the spectrum. But the soaring nature of the song places it a little closer to Billy and Bruce, with a sense that the characters and the listeners are ascending, even if it’s all a set-up for a fall.

Error on our part: We refer to a keyboard in this song, which might be implied in the way the guitar chords ring out at the beginning, but in listening back it’s pretty clear there’s no keyboard.

Overwrought cultural references made on this episode: Shawn elevated the tenor of our discussion, and the Hold Steady has the sort of work that can take on more weight. Still, we may have overreached on the following references, from smallest to biggest overreach:

5. Jello Biafra and the Dead Kennedys – not really that overwrought, and given the Kennedys got shot in “Positive Jam”, maybe even fitting, but still.

4. The Seventh Seal, which is mostly a reference to the Book of Revelations but also reminds one of Ingmar Bergman’s classic movie.

3. Sweet Jane, because Velvet Underground can always be a stretch, but specifically talking about the extended version is a more extended stretch. 

2. Northrop Frye. 

1. Baudelaire.

Leftover question: Who is the ‘best Catholic artist/rocker in the world’ beltholder for the mid to late 90s?

Key Episode Insight: The Hold Steady at its best can bring together dark elements and hard rock and turn them into a unifying, empathetic moment. There are few moments that epitomize this more than the back half of “Sweet Payne”. 

A Positive Jam Track 8: Sketchy Metal

Sketchy Metal may be the dud of Almost Killed Me. What makes it stand out that way, and what is there to redeem the song?

We talk about its down-tempo approach, the ongoing pace of Craig Finn one-liners, the way the band still gets a heavy sound out of this track, and the prevalence of Catholic imagery on this track. And because it comes up, we share our takes on 70s rock stars and sitcom characters. It’s always positive jamming with podcasters. 

Here’s the episode itself.

You can also subscribe to the show at all of these places:

And leave us a review or a rating on Apple or Stitcher if you can!

Here are a few categories and things to listen for, in the song itself and in our podcast:

The most obvious Hold Steady clunkers, in reverse order

Daniel makes the case that “Sketchy Metal” sets a pattern, where the Hold Steady drop a dud or two that make the record skip on each album. At the risk of doubling down on a bad take, here are Daniel’s other examples from their first four albums:

4. “Don’t Let Me Explode” and “Crucifixion Cruise” on Separation Sunday. They’re not terrible, but very much feel like connective tissue songs rather than stand-alone tracks.

3. “Magazines” on Stay Positive. “One For The Cutters” gets called out a lot, but the chorus here is, well, enough to long for the days of no choruses on Hold Steady songs.

2. “Charlemagne in Sweatpants” on Separation Sunday. This album sees the Hold Steady’s highest highs but also some lows, in my view, though many people (including Mike) like this one. It never gets out of 2nd gear for me.

1. “Chillout Tent” on Boys and Girls in America. Came up on the Hostile, MA episode as well as this episode, and we haven’t heard too many positive takes about “Chillout Tent”. 

Billy Joel/Bruce Springsteen or AC/DC/Thin Lizzy?: Every Hold Steady track seems to exist on this spectrum. It’s a contrast between loud, guitar-driven rock that takes no prisoners and more of a soulful, troubadour lyricism both in the melody and the lyrics themselves. Like any band, the Hold Steady is at their best when they forge their influences into a unique sound. But it’s still fun to try to rank their songs by which side of the line they’re closer to, so we do that frequently on our podcast’s episodes. And even if we don’t remember to do so live, we can revisit here thanks to our handy graphics department.

This is pretty heavy on the guitars and the drums, even if it’s at half the speed of most tracks on the album. If you consider Led Zeppelin to be part of the AC/DC side of the spectrum, then it makes it a no brainer that this is more on that side of the scale, with guitars climbing up the walls on each side of your stereo. From the whisper in the mud start, the song builds into a heavy finish, with not much of a trace of Billy or Bruce to be found.

Biggest question: Is Johnny Fever actually cool? Is Alice Cooper actually a nerd?

Key Episode Insight: The juxtaposition of the Holy Trinity with rock & roll performers and fans: it’s a piece of empathy and irony that the Hold Steady can put out better than anybody else. 

¿Por Que Podcasts? Más Sobre El Boom

¿Tal vez has escuchado algo sobre podcasts? Tal vez un amigo u otro tiene su propio podcast o quizás ya eres un fan de podcasts y tienes unos cuantos a tu disposición en tu teléfono. Bueno pero, de toda manera, escuchar podcasts es una cosa, lo que nos importa de verdad es…., ¿Porqué debes prestar atención al podcasts como tendencia? ¿Y si todo el mundo ya tiene su propio podcast, queda alguien para escucharlos?

Comenzamos con la definición:  según el diccionario Oxford, podcast es una “Emisión de radio o de televisión que un usuario puede descargar de internet mediante una suscripción previa y escucharla tanto en una computadora como en un reproductor portátil.” Mas simplemente, podcast es un programa audio que puedes escuchar cuando quieras, desde una app en tu teléfono, una forma de audio streaming.

La diferencia entre radio y podcast no es tan grande. Muchos de los podcasts mas populares en España, por ejemplo, vienen de Cadena SER, OndaCero, esRadio, etc.Quizas el formato de los anuncios es un poco diferente, quizás es un poco diferente la misma manera en la que tu escuchas, pero no es una revolución

Es cuando entras más profundamente en el tema que te das cuenta que los podcasts son ellos mismos la revolución. Ante todo, porque cualquier persona puede tener su propio podcast con un poco de esfuerzo (equipo básico, una idea, y voluntad) y en segundo lugar porque es posible crear un podcast desde tu propia casa en cualquier momento, lo cual es especialmente importante en tiempo de Covid.

No nos olvidemos, además, que la barrera para entrar es más baja, que hay una colección de podcasts para escuchar en continuo crecimiento y maneras más fáciles para encontrar nuevos programas.

 Podcast no es solo un nuevo formato de radio sino que un cambio mundial.

Los números suportan este argumento. Por ejemplo, en los estados unidos el 75% de personas con mas de 12 años conoce los podcasts y el 55% ha escuchado al menos un podcast. En el mundo del business empresas como Spotify, Amazon y Apple están invirtiendo billones de dólares en construir su propria gama de podcasts exclusivos. Además, en los últimos años, se ha registrado una explosión de podcasts en otros idiomas diferentes del inglés. Según un director de data en Art19, una plataforma para podcasts, ya hay más de 45,000 nuevos podcasts en español in 2020, en comparación con 27,000 en los últimos tres años.

El crecimiento de podcasts en español, en las columnas marrones. Fuente

Tal vez no vas a ser el próximo Joe Rogan o Berto Romero, pero es posible que este crecimiento te toque de cerca, porque también es una oportunidad para ti y no importa a lo que te dediques.

Aquí te dejo algunas de las razones del porque los podcasts están creciendo desmesuradamente y del porque deberías aprovechar de ellos para ti o para tu empresa.

Crecer tu marca (personal o profesional)

Un buen podcast es el fruto de los intereses del su presentador. Si vas a gastar tiempo en grabar, editar, y publicar podcasts y luego vas a pedir a tus fans que te escuchen debes asegurarte que todo ese tiempo sea bien invertido.

Este mismo podcast te volverá en el máximo experto de tus proprios intereses. Imagínate de ser el representante de una empresa! ¡Es través de tu podcast que tus oyentes tendrían la oportunidad de descubrir lo que hay detrás de tu marca, valores, conocimientos, principios y filosofía!

Un podcast es intimo

 Todos nosotros vivimos tras nuestras pantallas. El mundo se aplana en frente de nuestros ojos. Pero un podcast te ofrece otra manera de conectar con la gente. Y a pesar de parecer un cliché queremos confirmar que los podcasts si son más íntimo. Los buenos podcasts son como conversaciones entre amigos, una relación que crece entre el presentador y sus oyentes, cosa que no pasa con un programa de televisión o de radio.

Nadie sabe nada, con Andreu Buenafuente y Berto Romero
El arte de conversación, través de podcasts. Fuente

Networking

Lo que decimos en Shortman Studios es que podcasts son las nuevas tarjetas comercial. En vez de dar una tarjeta de papel con tus datos– ¡aun mas difícil durante una pandemia! – envías el link de tu podcast y tu nuevo contacto descubrirá en seguida tus intereses, tus ideas …vamos! ¡Todo lo que tú quieres que él sepa!

Pero esta idea de networking no se para aquí, sino que va mucho más lejos. Si tienes un podcast puedes invitar otras personas en tu profesión o área de interés y hacer una entrevista. A todos nos gusta hablar sobre nosotros mismos, sobre nuestras pasiones y profesiones, eso da vida a buenas conversaciones y las buenas conversaciones abren nuevas puertas. Atrévete de contactar con los expertos, son más generosos con su tiempo de que te esperas.

No somos los únicos en de decir eso. El experto legendario de marketing, Seth Godin, llama podcasting el nuevo blogging, y dice que todo el mundo debería tener un podcast. ¿Una de sus razones? “Te encuentras con gente increíble.”

Fácil para empezar

…y llegamos a la última, pero no menos importante, razón para lanzar tu propio podcast! ES FACIL!

 No necesitas tu proprio estudio, ni una antena para emitir tu programa, o tener conocimientos básicos sobre la iluminación de estudio como para youtube. Solo necesitas un equipo básico – un buen micrófono, unos programas de software para editar y publicar – internet, curiosidad y un poco de tiempo y esfuerzo.

Bueno, si quieres que se oiga bien y que tenga un toque profesional quizás necesites un poco más de tiempo u trabajar con un estudio como el nuestro. Pero lo más importante: ¡no te olvides de tener una visión, una idea de base, tus pasiones y está hecho!

Los Podcasts están creciendo rápidamente, pero todavía estamos al principio de esta nueva tendencia.

Aunque tú no quieras ser un podcaster profesional ese formato te ayudara a llegar a tus metas.  ¡Y además…ES DIVERTIDO!

Shortman Studios está aquí para ayudarte o simplemente para resolver tus dudas.